Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

By: Racheal Cook MBA: Small Business Owner Entrepreneur Business Growth Strategist
  • Summary

  • If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!

    Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

    Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

    © 2025 Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
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Episodes
  • Run Your Day Like a CEO
    Jan 9 2025

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    As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet!

    Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Business Like a CEO” series, I talk about three surprisingly key things to running your day like a CEO, based on my own experience.

    On this episode of Promote Yourself to CEO:

    7:54 - A great day truly starts the night before. I used to never be a great sleeper (and even failed at it, according to my FitBit), so here’s how I fixed that.

    15:48 - Morning routines can be so different from person to person. As an introvert who likes the quiet, here’s what I do and don’t do.

    20:00 - What else can you consider to keep your days running smoothly? Pay attention to these things.

    23:00 - I reveal what I do to simplify decision-making regarding my wardrobe, self-care, and home essentials.

    26:45 - What’s sucking away your time? I discuss the happy accident that helped me truly relax.

    28:27 - I used to feel resistant to morning and nighttime routines. Are you in the same boat?

    Mentioned in Run Your Day Like a CEO
    • FitBit
    • Calm
    • Grove Collaborative
    • “From Not Ready Yet to Ready for Next Level Visibility with Stylist Nicole Otchy”
    • Racheal on Instagram and TikTok
    • Rate and review on Apple Podcasts
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    32 mins
  • Run Your Week Like a CEO
    Jan 8 2025

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    As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle.

    On this episode of Promote Yourself to CEO:

    5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now.

    21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy.

    26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning.

    39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this.

    41:37 - I often get asked why I included these couple of questions in The CEO Planner. What are they, and why did I?

    45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about.

    57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud.

    1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO.

    Mentioned in Run Your Week Like a CEO
    • The CEO Collective
    • The CEO Planner
    • Fired Up & Focused Challenge
    • “How a model calendar helps me work just 25 hours a week!”
    • “What Is Your Role as CEO?”
    • CEO Date Checklist
    • “How to Track Your Productivity With an Entrepreneur Scorecard”
    • Racheal on
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    1 hr and 8 mins
  • Run Your Month Like a CEO
    Jan 7 2025

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    I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again.

    On this episode of Promote Yourself to CEO:

    2:59 - I talk about my monthly CEO date and dive into my check-in process.

    7:48 - What kinds of questions can you ask yourself as you look back on the previous month?

    11:28 - I reveal another reason why I absolutely love working with The CEO Planner.

    14:15 - What are the consequences of not tracking and documenting things in your business on a consistent basis?

    20:07 - Your business metrics and revenue help you predict your company’s future. I reveal how I check on mine every month without obsessing over them.

    27:20 - What if you discover that you’ve fallen behind (even way behind) on your projected goals? Here’s how I handle it.

    32:24 - One of the most crucial things you need to do with your team while setting your top business priorities for the next month.

    34:10 - What’s the last thing I do at the end of my monthly CEO date?

    Mentioned in Run Your Month Like a CEO
    • Plan Your Best Year Ever Challenge
    • The CEO Collective
    • The CEO Retreat
    • The CEO Planner
    • Racheal on Instagram and TikTok
    • Rate and review on Apple Podcasts
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    39 mins

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