The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

By: Darcy Sullivan Marketing Strategist & SEO Expert // Propel Marketing & Design
  • Summary

  • Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.

    Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.

    In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.


    From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

    Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

    The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

    Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

    For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!


    For more details, visit: https://propelyourcompany.com/

    © 2024 Propel Marketing & Design
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Episodes
  • What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
    Nov 5 2024

    Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

    Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

    Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.


    We're going over numerous site considerations, including:

    • Hosting
    • Design features
    • Customer support
    • Data ownership
    • Admin access
    • Content rights
    • And more


    We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

    If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.


    Episode Webpage: https://propelyourcompany.com/website-platform/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


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    23 mins
  • Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
    Oct 29 2024

    In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results.

    We’ll break down practical strategies tailored for clinic owners, focusing on writing for patients rather than just for search engines, creating SEO-friendly pages, and avoiding common pitfalls like overwhelming “doctor talk.”

    Whether you're posting a blog, updating your website, or planning your next email, these tips will help you craft content that not only ranks but genuinely connects with readers.

    Tune in for insights that will take your digital presence—and patient engagement—to the next level!

    Episode webpage: https://propelyourcompany.com/crafting-content-that-converts/

    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


    Show More Show Less
    13 mins
  • Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
    Oct 22 2024

    If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.

    In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.

    Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.

    Are you ready to unlock the secrets of SEO with images? Let’s do it.

    Episode Webpage: https://propelyourcompany.com/photos-for-seo/


    Additional resources and Show Notes related to this episode include:

    • DIY Blog Images: Tips & Tools to Create Impact
    • Image SEO: How to Optimize Your Website Images
    • Detailed Clinic Photoshoot List
    • How to Plan a Picture-Perfect Photo Shoot



    Send in your questions. ❤ We'd love to hear from you!

    Free Workshop + Bonus

    How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

    Rank at the top of Google and get free website traffic.

    Join me in the workshop and find out how!


    https://propelyourcompany.com/learn

    Let's Stay Connected:

    • Website
    • Free SEO Training 🎉
    • Instagram
    • Facebook
    • YouTube


    Show More Show Less
    12 mins

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