Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.

In this episode, we discuss:

• The Google data leak and what it validated
• Google’s third-party cookie backtrack
• AI and its impact on SEO
• And Google’s monopoly on the web in general

Dive in:

[09:00] SEO hasn't changed much, just more info.

[10:37] GDPR regulations in Europe caused legal challenges.

[16:14] Website ads frustration and conflicting views on helpful content.

[18:36] The 4 types of search intent.

[20:32] Update on Google’s monopoly and the Department of Justice.

[25:49] Insider Tips from Alex!

Find the notes here: https://keepopt.com/222

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

---

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor