Humane-washing is a marketing and PR tactic used by animal agriculture industries whereby misleading or outright false claims are made regarding animal welfare to promote the illusion of ethicality. These claims are often strategically vague as to rely on consumer connotations.
In this episode of the Radically Rational podcast, we define 'humane-washing' and discuss some examples.
You can access the written version here.
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Jul 14 202446 mins