Real Estate Team OS

By: Ethan Beute Follow Up Boss
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  • Summary

  • Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.
    © 2024 Follow Up Boss
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Economics Leadership Management
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Episodes
  • 051 Lead Quality vs Lead Quantity with Lauren Bowen

    051 Lead Quality vs Lead Quantity with Lauren Bowen
    Jan 7 2025

    From being one of the first four real estate agents of a new real estate company to serving as Chief Operating Officer of a +1,000-member organization, Lauren Bowen has experienced, learned, and achieved more than most in the industry over the past decade … all with boldness and kindness.


    We opened 2024 with Lauren as our first guest. Now we’re opening 2025 with her return!


    Last year she shared the path from 1 to 16 different lead sources. This year she shares how they vet, distribute, and increase conversion on 24 different lead sources!


    Among the MANY helpful things she openly shares with you in this conversation: how they discovered that 56% of leads closed with the second Robert Slack agent they talked to - and what they did about it.

    We recorded this conversation in person at Unlock 2024 at The Cosmopolitan of Las Vegas.

    Listen to this episode with Lauren Bowen for insights into:

    - The obvious and non-obvious benefits of grace

    - The growth of Robert Slack from one office and four agents to more than 800 agents in multiple offices in five states

    - The agent count to start investing in agent onboarding and training

    - How they built their corporate staff of 20 people to support about 1,000 team members, including role and recruiting tips

    - What it takes to run the organization as a family

    - Why teams shouldn’t get above 50 agents (35 is the recommended limit)

    - Lessons learned from managing 24 lead sources, including putting agents on two lead sources max (down from five or six)

    - Three things they did to double lead conversion on some of their sources

    - The three roles that fulfill her vision of “making agents’ lives easier”

    - Specific ways they task their ISA team, including an automation to help ISAs “revive the leads”

    - Insights into tracking lead conversion by source, reviewing your lead sources monthly, balancing lead quality and quantity, and vetting new lead sources

    - A bittersweet change since her appearance on Episode 11 to open 2024


    At the end, Lauren talks baseball, building over buying, and being bouyant. She also shares tips for balancing your commitments to real estate conferences.

    16 Lead Sources for 800 Agents with Lauren Bowen | Ep 011
    - https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leaders


    Lauren Bowen:

    - https://www.instagram.com/lauren_bowen_robertslackllc/

    - https://www.tiktok.com/@lbowen_robertslack

    - https://www.instagram.com/robertslackllc/

    - https://www.tiktok.com/@robertslackrealestate
    - https://robertslack.com
    - lauren (dot) bowen (at) robertslack (dot) com


    Real Estate Team OS:

    - https://www.realestateteamos.com

    - https://linktr.ee/realestateteamos

    - https://www.instagram.com/realestateteamos/
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    53 mins
  • [BONUS] 2025 Opportunities from 2024 Changes with Renee Funk

    [BONUS] 2025 Opportunities from 2024 Changes with Renee Funk
    Jan 2 2025

    Compared to 2023, production was down about 18% this year for The Funk Collection brokered by eXp Realty in Orlando, Florida. Co-team leader Renee Funk took no pleasure in sharing that, but also acknowledged that it’s a fact.


    Many teams experienced similar results, driven by all kinds of change. But change presents opportunity and Renee is bullish on regulation changes and the year ahead.


    Here in this bonus episode themed to the 2024 Wins and 2025 Game Plans episodes that immediately precede it, Renee shares some of the lessons, challenges, and wins their team faced - and what’s ahead in 2025.


    FUBCON Session with Renee: https://youtu.be/ClJc94xi3ic

    Subscriber-only episodes: https://realestateteamos.com/subscribe


    Listen to this episode with Renee Funk for insights into:

    - Why operations are the “true glue” of your team and why your first hires should be in this area

    - Why there’s no single way to define success in real estate and what that means for leaving or staying in sales production

    - Specific conversations to have openly within your team, including teams within the team and offboarding rather than re-recruiting

    - The LB NT framework to reflect on any meeting, conversation, or time period

    - Why they’re bullish on regulation changes (spoiler: it’s about clarity of value for all)

    - Specific times we’ve seen the “end of agents” fear and distraction before

    - How they approached training on buyer-broker agreements

    - The two-stage buyer conversations to get buyer-broker agreements signed, to get more buyers to contracts, and to level up “Pop Tart” agents

    - Resetting strategy with yourself, your team, and your clients


    At the end, learn about a top team that’s close to home.


    Renee Funk:

    - https://reneefunk.com

    - https://www.instagram.com/renee_funk

    - https://realtyinorlando.com


    Real Estate Team OS:

    - https://www.realestateteamos.com

    - https://linktr.ee/realestateteamos

    - https://www.instagram.com/realestateteamos/


    FUBCON Session with Renee:
    - https://youtu.be/ClJc94xi3ic


    FUBCON Session playlist:
    - https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAm


    7 subscriber-only episodes and email-exclusive insights every week:

    - https://realestateteamos.com/subscribe
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    42 mins
  • 050 [Part 2] 2024 Wins and 2025 Game Plans

    050 [Part 2] 2024 Wins and 2025 Game Plans
    Dec 30 2024
    Meet and learn from four of your fellow Real Estate Team OS listeners who share 2024 wins and 2025 game plans with you.Each person shares what's ahead in 2025, the state of their real estate business today, and what they've learned and implemented from guests on the show.A few themes in this special year-end episode:- People power (and supporting systems)- Content creation (and audience attraction)- Mortgage partners (and client experience)Listen to Ep 050 of Real Estate Team OS with:Jonathan CampbellCEO and Owner of Jon Campbell Team brokered by REAL in Bethlehem, Pennsylvania- Why market conditions weren't his biggest challenge in starting his real estate career in 2007- What makes his team's productivity (45-50 transactions per agent per year) possible- How he runs his agent recruiting conversations to find likable and coachable people- How they set granular, bi-weekly goals for the year ahead- https://www.instagram.com/jsooup/- https://www.instagram.com/joncampbellteamJennifer StaatsOwner of Staats Solutions and Director of Ops with Digital Maverick and ez Home Search- How she discovered real estate operations as a passion and skill- Two categories of agents and teams who need a stronger focus on operations- Why the right systems (and/or people) are necessary for growth and scale- The main areas and activities she's evaluating as part of annual business planning- https://www.instagram.com/jennifertherealtor/Brandon DoyleRealtor with Doyle Real Estate Team with RE/MAX Results in Maple Grove, MN- How The Customer Experience Podcast and Chief Evangelist led him to Real Estate Team OS- Why they doubled back into a father-and-son real estate team after growing agent count- Learning from more people in a real estate team than the CEO and team leader- How his YouTube channel on smart home technology helps his real estate business- https://linktr.ee/brandondoylemnKim Robert SchieldknechtBroker/Owner of Transaction Alliance, an independent brokerage in Cincinnati, OH- Things to look for, expect, and value in a mortgage partner- Why real estate franchise and brokerage brands aren't as important as personal agent brands- Why Real Estate Team OS is "the best show in the real estate business" (and what else he's watching)- The brokerage model that's led to start-up costs being covered and profitability in the first year - https://jointransactionalliance.com/Episodes mentioned by these four guests:- 002 Laurie Finkelstein Reader https://www.realestateteamos.com/episode/laurie-finkelstein-reader-people-over-profits- 027 Grant Wise https://www.realestateteamos.com/episode/real-estate-team-performance-marketing-grant-wise- Inside The Laughton Team with George Laughton https://www.realestateteamos.com/episode/inside-laughton-team-phoenix-george-laughton- Inside Whissel Realty with Kyle Whissel https://www.realestateteamos.com/episode/inside-whissel-realty-ceo-team-leader-kyle-whissel- FUBCON Session with Tom Ferry https://www.realestateteamos.com/episode/tom-ferry-differentiation-accountability- FUBCON Session with Mike Simonsen (Altos Research) https://www.realestateteamos.com/episode/mike-simonsen-altos-research-real-time-data- Inside Whissel Realty series https://www.youtube.com/playlist?list=PLCJiXNo93cVqQmwl4tTOQYebBkBoL6ipz- Inside The Laughton Team series https://www.youtube.com/playlist?list=PLCJiXNo93cVr9Oc0ptse5z6Vaq5l0T1kAMake Real Estate Team OS part of your 2025 game plan! Get instant access to seven subscriber-only episodes and email-exclusive insights every week: https://realestateteamos.com/subscribe
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    57 mins

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