Reputation Matters

By: Mitu Samarnath Jha & Anupam Gupta
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  • Summary

  • Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
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Economics Leadership Management
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Episodes
  • Celebrity Endorsements: A Double-Edged Sword

    Celebrity Endorsements: A Double-Edged Sword
    Jan 8 2025
    In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy. 00:00 Introduction to Reputation Matters 00:27 Celebrity Endorsements and Scandals 00:35 Case Study: Aamir Khan and Snapdeal 01:18 Impact of Aamir Khan's Statement 03:56 Snapdeal's Response and Industry Reaction 06:29 Lessons from Snapdeal's Crisis 11:28 Case Study: Tiger Woods and Nike 13:07 Nike's Decision to Stand by Tiger Woods 14:44 Impact on Tiger Woods' Career and Nike's Strategy 17:53 Comparing Indian and American Endorsement Crises 19:31 Preparing for and Managing Endorsement Crises 19:57 Key Takeaways and Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • Mastering the Art of Corporate Narratives

    Mastering the Art of Corporate Narratives
    Nov 26 2024
    In this episode of Reputation Matters, we explore the evolving concept of 'narrative' in the corporate world with Mitu Samarnath Jha, founder of Eminence Strategy Consulting. Discover how narratives have shifted from one-way communication to dynamic, two-way interactions in today's digital age. Through insightful discussions and real-life case studies, including the Bhavish Aggarwal vs. Kunal Kamra social media spat, we delve into the importance of narrative control, the impact of repeated incidents on reputation, and the balance between short-term crises and long-term brand building. Tune in to learn strategies for managing corporate narratives, drawing lessons from both historical and contemporary examples. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Cyber Crises: Lessons from AIMS & CrowdStrike

    Cyber Crises: Lessons from AIMS & CrowdStrike
    Nov 6 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy discusses two major cyber incidents—AIMS Delhi's 2022 data breach and CrowdStrike’s software update failure. They share insights on crisis management, the importance of cybersecurity architecture, and how organizations can protect their reputations. Learn from these cases and discover essential lessons on leadership, communication, and safeguarding data in today’s tech-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins

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