In this episode of Women and AI, hosts Jenny Kay Pollock and Lana A Dubinskiy chat with Jo Lambadjieva, an expert in e-commerce and AI integration. They discuss the transformative impact of AI on e-commerce, the importance of adapting marketing strategies to generational differences, and the necessity for brands to embrace AI tools. Jo shares her journey into AI, the role of AI in her newsletter, and highlights inspiring women in the AI community.

Resources:

Meet Our Guest:

• ⁠Jo on LinkedIn⁠

• ⁠Amazing Wave Website⁠

AI Tools & Resources:

• ⁠Jo’s Ecommerce AI Newsletter: ⁠

• Claude

• ChatGPT

• Perplexity

• Poe

Who to Follow:

• ⁠Heather Murray⁠

• ⁠Audrey Chia⁠

• ⁠Tara Thompson⁠

Connect with Women And AI

• Follow ⁠Women And AI on LinkedIn⁠

• Visit ⁠Women And AI Website ⁠

Takeaways

1. AI is becoming essential for e-commerce success.

2. Understanding customer data is crucial for brands.

3. Generational differences affect AI adoption strategies.

4. Brands should start using AI tools immediately.

5. AI can enhance marketing processes significantly.

6. Community support is vital for women in AI.

7. AI can help create effective customer personas.

8. Continuous learning about AI is necessary for brands.

9. AI tools can streamline content creation for newsletters.

10. Women in AI should uplift and support each other.

Chapters

• 01:44 - E-commerce and AI Integration

• 06:35 - The Future of AI in E-commerce

• 11:32 - Generational Differences in AI Adoption

• 15:15 - Getting Started with AI for Brands

• 20:03 - The Role of AI in Newsletters

• 24:57 - Jo's AI Origin Story

• 28:31 - Women Inspiring Women in AI

• 32:29 - Closing Thoughts and Community Support