Welcome to another episode of the Revenue Accelerator Podcast. Today we have Rocky Buckley, creator of Platinum Path and The Power Persona Project. Rocky assists influencers and experts in reinventing their brands and helping them with strategies to improve their business.

Discovering you

[04:05]

It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.

Taking a step back

[07:02]

Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.

[09:38]

Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.

Brandable character

[15:48]

Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial. 

Importance of design in a system

[21:43]

Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.

It's all about speed

[24:01]

it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.

Components in building an audience

[25:42]

You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.

Attracting audience

[30:25]

It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.

Entrepreneurs’ perspective

[34:40] 

Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.

Foundation for everything else

[39:21]

What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.

Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersona

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