Dana Fouche is busy.

In addition to running Reach Athletics, she’s a mother and the owner of a farm. To ensure she never lets her business falter—even when the cows escape again—Dana uses Chris Cooper’s Golden Hour concept: Every day, do one thing to grow your business before you do anything else.

To start her days, Dana goes to a quiet place, clears her head, works on simple but effective marketing tasks and then addresses larger projects. She ends after an hour and makes a plan for the next day. No matter what happens after that, her business has already received a great push forward.

To her, the Golden Hour provides the same accountability she provides to fitness clients. If she tells them they can find an hour to take care of themselves, she can find an hour to focus on her business.

Host Mike Warkentin has Dana run through her exact plan and provide tips for gym owners who are struggling to move their businesses forward. Dana is clear: One hour a day is more than enough to grow your gym if you focus on the right tasks.

To take part in Chris Cooper’s Golden Hour Challenge and build essential entrepreneurial habits, join Gym Owners United using the link below.

And to dig into the concept on your own and set up your own 60-minute plan, get “The Golden Hour," also linked below.

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"The Golden Hour"

Gym Owners United

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01:21 - Business momentum in one hour

04:24 - Rundown on Dana’s gym

07:09 - Dana’s Golden Hour

11:36 - Lead with marketing reps

17:21 - Tips for those who are struggling

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year.

Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.

The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing total members and retention, while adding more classes.

In the second case study, the owner started with group classes but had high churn and low revenue. He introduced an on-ramp process and personal training to help clients hit their goals, and he added a third revenue stream: retail and supplements.

The final gym owner started with one-woman personal training, but the workload was overwhelming and income was inconsistent. She hired a part-time coach and shifted to semi-private training.

What's the business model that will help you reach your financial goals? A mentor can help you build it.

To download our “5 Ways to Make $100k From Your Gym” guide, join Gym Owners United using the link below.

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0:22 – Infinite business models

0:54 – P&L statements

3:53 – Big-group model

7:12 - Challenges of the group model

9:49 - Adding revenue streams

16:08 – First case study

22:35 – Second case study

28:45 – Third case study

Three years ago, gym owner Magnus Bjorsvik increased rates dramatically, and some of his clients were angry about it.

Today, Magnus is on Two-Brain’s Top 10 leaderboard for net owner benefit (NOB)—salary, dividends and anything else the gym pays its owner. He also won the coveted Clients’ Choice Award at this year’s Two-Brain Summit in Chicago.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Magnus, owner of CrossFit Uvaer in Norway, to learn how his gym has changed since his rate increase in 2021.

Magnus says the increase allowed him to get rid of members who didn’t fit, and his gym community has vastly improved. The higher price has also pushed the gym and its staff to provide better service, and happy members are getting better results.

Magnus now increases rates annually, and the lack of financial pressure has allowed him to stress less and vacation more.

Tune in to hear Magnus’ full story and his advice for other gym owners looking to fast-track growth.

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Magnus' Previous Appearance

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02:05 - The last three years

06:53 - Thrive with rate increases

10:21 - Success and peace of mind

14:23 - Struggles after opening a gym

17:18 - Mentors hold you responsible