What happens when every coach at your gym operates at an A+ level?

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff.

As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff’s growth transformed his gym.

He breaks down how coach ascension improves retention, gym culture and revenue—in fact, one of his coaches now generates a third of the gym’s total revenue!

Mike and Kenny talk about how to evaluate and mentor coaches to build long-term careers at your gym, how to shift from a transactional to a relationship-based coaching practice, and how to establish a structured training system for your staff.

To hear interviews with some of the top coaches in the fitness industry, subscribe to the “Strength Coach Collective” podcast, using the link below.

Links

Coach Ascension With Karl Solberg

Strength Coach Collective Podcast

Gym Owners United

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01:13 - All coaches delivering at A or A+

05:02 - Good coaching helps all

09:33 - Evaluating your coaches

13:10 - Improving your coaches

18:14 - Get results today

Good coaching is necessary but insufficient for a world-class fitness business.

In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching.

In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the next big opportunity for growth.

Chris shares six key client outcomes that define great coaching and explains why earning more certifications isn’t always the best way to achieve these results.

He also introduces the “Strength Coach Collective” podcast and free public group, designed to help coaches bridge the gap between advances in training science and real-world application.

Use the links below to check out the “Strength Coach Collective” YouTube channel and join the collective’s free group to connect with other coaches, share insights and help your team grow. Invite your coaches to join, too!

For more support on the business side, join Gym Owners United, also linked below.

Links

Strength Coach Collective Podcast

Strength Coach Collective Group

Gym Owners United

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02:18 - How important is coaching?

04:17 - When to elevate coaching

05:33 - Getting clients results

10:39 - The gap between science and coaching

12:05 - Strength Coach Collective

Raising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Lomen, owner of Ripple Effect Community Fitness, who raised his rates by 15 percent and didn’t lose a single member.

Chris shares exactly how he planned and communicated the price change, why annual increases are a smart business move, and how he overcame his fear of upsetting clients.

He and Mike also discuss common pricing mistakes, how to phase out discounts and why keeping rates too low actually hurts both gym owners and members.

If you’re hesitant about increasing your prices, tune in to hear this gym owner’s top tips, then get a mentor's help to plan a rate increase that will improve your P&L statement so you can serve members better.

To learn more, check out our episode with Greg Strauch, a Two-Brain mentor who has helped nearly 100 gym owners implement successful rate increases, linked below.

Links

Greg Strauch Episode

Gym Owners United

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01:45 - Real rate increase numbers

08:24 - Planning the rate increase

13:38 - How members responded

17:11 - Why remove discounts?

19:52 - No. 1 tip for gym owners