Russel Howcroft: Scotty From Marketing
Apr 26 2022
Length: 6 mins
Podcast

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Russel Howcroft: Scotty From Marketing

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Summary
The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?
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