Ryan Hawk discusses the impact of external scoreboards on our sense of self-worth and the importance of distinguishing between external validation and internal fulfillment. He explores how societal norms often dictate how success is measured and how this can limit our potential for growth and excellence.Using examples from Serena Williams to Thomas Edison, Hawk challenge the conventional definition of success and encourages listeners to pursue excellence on their own terms. We examine common pitfalls in how society measures success and offer insights into unlocking one's highest potential.On the topics of self-awareness and excellence, Hawk emphasizes the role of self-awareness as the foundation for excellence, highlighting the difference between success and excellence. We discuss the importance of introspection and continuous improvement in the pursuit of personal and professional growth. Drawing from a story about President Obama's speechwriter, Cody Keenan, listeners can explore the nature of fear and strategies for overcoming it.In the tradition of stoicism, Hawk discuss the significance of contemplating mortality as a means of living a more fulfilling life, including the exercise of writing one's own eulogy. Listeners will learn how confronting the reality of death can cultivate a sense of urgency and clarity in pursuing meaningful goals.The E + R = O Formula. Hawk unpacks the formula introduced by performance coach Tim Kight, emphasizing the importance of focusing on one's response to events. We review practical applications of the formula in personal and professional contexts, highlighting the power of mindset in shaping outcomes.Hawk shares a personal anecdote from caddying for his brother at the Tahoe Celebrity Golf Tournament, emphasizing the importance of focusing on one's own journey. We introduce the concept of Level 5 moments, defining them as transformative experiences that reveal one's true character and explore the significance of these moments in shaping personal and professional development and offer strategies for recognizing and embracing them.Join us for this thought-provoking exploration of excellence, self-awareness, and the pursuit of meaningful success. Hawk and Cupps provide actionable insights and inspiring anecdotes that challenge listeners to redefine their approach to personal and professional growth.***The Burleson Box is brought to you by Retainer Club:Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com***Resources Mentioned in the Episode with Ryan Hawk:Tim Kight: [Focus3]Steven Pressfield: Do The Work: Overcome Resistance and Get Out of Your Own WayRyan Hawk: The Learning Leader ShowTasha Eurich - Insight: Why We're Not as Self-Aware as We Think ***Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com