The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences.

In Season 01, Episode 09, host Frannie Helforoush (Senior Digital Product Manager at RBC Global Asset Management) talks to guest Jill Maffeo (Principal Product Manager at Vista). Jill is a data and product management practitioner who joins Frannie in conversation to talk about building and leading effective data and product teams. There's a lot for listeners to takeaway including challenges faced by Jill and how to foster collaboration and drive success.

A few of the big questions tackled in this episode are:

• What are the key elements in building a cohesive and productive team?
• How can you optimize team structures for efficiency and innovation?
• What is the 'Product Trio', and why is it crucial for creating successful digital products?
• How do you integrate data-driven insights into the product development lifecycle?
• What team metrics or process metrics to follow to align a team?
• Should a data product manager report to a CPO or a data leader?

• About our host Frannie Helforoush: Frannie's journey began as a software engineer and evolved into a strategic product manager. Now, as a data product manager, she leverages her expertise in both fields to create impactful solutions. Frannie thrives on making data accessible and actionable, driving product innovation, and ensuring product thinking is integral to data management. Connect with Frannie on LinkedIn.
• About our guest Jill Maffeo: Jill has a background in analytics and product management, with experience spanning teams focused on channels and marketing, customer retention, customer service, and ecommerce site platforms. Currently, she leads the strategy for Site Search at Vistaprint, overseeing a dynamic team of software engineers, data engineers, a data product analyst, and data scientists dedicated to enhancing customer and partner experiences. Jill's professional passion lies in metadata development and management, providing solid foundational data to build models and orchestrate customer journeys. Outside of work, she enjoys good books, tasty food, and going on walks. Connect with Jill on LinkedIn.

All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.

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