Show Notes: Survival Mode Episode 51

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Recapping steps seven to nine of the business success roadmap.

· Introduction to step seven: Preparing for your target market.

· Focus on market research, analysis, and development for effective planning.

· Discussion on the importance of identifying the actual target market through research and analysis.

· Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

· Introduction to step eight: Establishing the Coming Soon campaign.

· Planning, preparing, and positioning for the business launch highlighted.

· Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

· Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

· Introduction to step nine: Creating the Party with a Purpose.

· Discussion on planning, preparing, and positioning for the official launch party.

· Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

· Warning against last-minute changes that can disrupt the party and undermine business credibility.