Amanda is a research psychologist, passionate about children’s play. She is the CEO of the research consultancy Fundamentally Children and Dr Gummer’s Good Play Guide - a consumer-facing review site for children’s toys, apps, learning and baby products.

She is the independent chair of the Association of Play Industries, is an NED for

Families in Focus CIC, and is on the advisory board of a small number of mission-led startups. Amanda has a PhD in neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years experience working with children and families.

Widely considered as the UK’s go to expert on play, parenting and child development, her book ‘Play’ was published in May 2015.

Amanda has an increasing international profile and was commissioned by the Toy Association to create the STEAM toy accreditation framework and is the UK Chapter chair for Women in Toys..

Amanda is regularly in the media and continues to take an active role in research, presenting papers at various international conferences. She is often involved in government policy around children’s issues, presenting her Balanced Play Model at the European Parliament in September 2019.
FUNdamentally Children | Home - FUNdamentally Children Dr. Amanda Gummer | LinkedIn

The Good Play Guide - Your one-stop for all things 'play'