In this episode of S.M.A.R.T. hosted by Jon Pedersen, the importance of follow-ups in digital marketing sales is explored. Persistence in follow-ups is emphasized, with studies showing 80% of sales typically require five follow-up calls, and that quick responses within five minutes could increase conversion rates by ninefold. Trust-building is also deemed integral to winning clients in digital marketing and regular follow-ups help foster this trust. Furthermore, the buying timeline is discussed, highlighting the need for consistent communication as many potential clients need substantial time to decide. Follow-up frequency is also noted as crucial, particularly in providing value with each interaction. Finally, the financial advantage is pointed out, with nurtured leads yielding 50% more sales at 33% less cost. Essentially, prioritizing well-timed, strategic and consistent follow-ups can drastically improve the chances of converting leads into clients, fostering trust, and enhancing revenue.
Show More
Show Less
Aug 9 20246 mins