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Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency leverages accountability, data, and analytics to nurture leads, turning your sales pipeline into a powerhouse you never imagined possible.

Discover the art of goal setting and accountability that transforms ambitious objectives into actionable steps. We'll guide you through crafting a dynamic plan that doesn't collect dust, but instead evolves with your business needs. Understand why a tailored strategy is critical and how different team members can excel in various prospecting activities to maximize success. Amelia further underscores the necessity of industry-specific strategies to ensure your sales and marketing efforts are anything but one-size-fits-all.

We'll also tackle the challenges of underperforming teams and the importance of performance monitoring. Learn how documenting every step of the sales process and targeting the right decision-makers in marketing can vastly improve conversion rates. Dive into the significance of data in identifying performance gaps and how process adherence and communication are keystones in driving results. Plus, hear our three essential tips for maintaining accountability and ensuring you're always at the top of your game. Join us for a conversation that promises to revolutionize your business approach and set you on a path to handling more leads than ever before.

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Unlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of Polin Performance Group, breaks down barriers in securing ideal clients and accelerating sales cycles, while Craig, the CEO of Beholder Agency, reveals the magic behind revamping underperforming websites into marketing powerhouses. Rachel, founder of Upward Acceleration, steps in to illustrate the profound impact of scalable systems and the role of a fractional COO in supporting burgeoning enterprises, especially boutique law firms grappling with expansion.

Imagine propelling your business forward without the hefty price tag of full-time C-suite executives. The strategic incorporation of fractional executives—COOs, CMOs, CFOs—provides unmatched ROI by bridging critical strategy execution gaps. Tailored for businesses with a handful of team members and revenues just shy of multiple millions, Rachel unpacks how these fractional roles transform vision into actionable strategies. Plus, get a sneak peek into the Small Law Big Profit Summit, a virtual gathering designed to catapult law firms towards higher profitability and sustainability in a rapidly evolving legal landscape.

Explore the intricate dance between personal and business triumphs through thought-provoking strategic questioning and process re-engineering. Discover simple yet profound solutions that align business models with personal aspirations, enhancing both professional success and quality of life. From a client overwhelmed by life’s transitions to innovations in billing methods, this episode champions a flexible and human-centric approach. By understanding the core needs of clients beyond their initial requests, uncover how a shift in perspective can lead to both personal fulfillment and professional prosperity.

Small Law Big Profit Online Summit
A free virtual event for Small & Solo Law Firms looking to hit their first (or next!) 7-figure milestone in 2025.

• Create more PROFIT, not more stress
• Make it easier to do more of what you love
• Ensure 2025 is your best year ever!

DECEMBER 9-12, 2024

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Uncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordinary journey of deconstructing and creating, steering clear of the mainstream and inspiring creative solutions. Get a glimpse into his fascinating life, from pioneering software development and ethical hacking to living in a fortress-like castle, as we explore how his mindset can revolutionize any business endeavor.

Communication stands as a critical pillar in the world of sales and marketing. We tap into the expertise of Craig Andrews and Evan Polin to discuss the profound impact of effective communication. Discover how mastering both listening and public speaking can significantly influence client decisions and build meaningful connections. Learn how organizations like Toastmasters play a pivotal role in honing these vital skills, where the art of expression can truly elevate your professional journey.

Embrace the digital era by diving into groundbreaking tools and AI innovations that redefine business efficiency. We unpack the significance of "above the fold" web design and highlight the success of Rhino Buildings' custom 3D model builder, which elevates user engagement with interactive design capabilities. Hear how AI can streamline complex processes and transform traditional practices into efficient, game-like experiences. Our episode promises actionable strategies to transform your sales and marketing tactics, inviting you to connect and explore these cutting-edge solutions further.

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Ready to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrews, as we uncover the tools you need—like CRM systems and sales enablement software—and the power of time management to stay on top of nurturing campaigns and important events. We'll also share the benefits of teaming up with strategic partners and introduce the concept of "homework" in sales, ensuring your strategies stand out by knowing both your prospects and their competition inside and out.

Tired of generic outreach that doesn't cut through the noise? We reveal how personalization can make all the difference in today’s marketing landscape. With the internet offering endless insights, we discuss tailoring your communications to resonate with individual prospects and adjusting messages for varied organizational roles. The art of leveraging platforms like LinkedIn can create meaningful connections with potential clients, making your campaigns more effective and boosting conversion rates. Say goodbye to mass mailings and hello to targeted strategies that truly speak to your audience.

Ever wonder if your marketing and sales efforts are hitting the mark? We tackle the crucial aspects of evaluating success with data and KPIs. By sharing personal stories about handling persistent sales calls, we highlight the importance of tracking both your marketing campaigns and sales funnel metrics. It's all about maintaining momentum and not having to start from scratch each time a project ends. Plus, get excited for future episodes featuring insightful guests, including CEO roundtable leaders and tech experts, who will offer guidance to elevate your business strategies. Join us for a transformative journey into effective sales and marketing techniques!

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Is your business ready to ace the back-to-school season? Discover how the end of summer can be a prime opportunity to refocus your sales and marketing strategies. Join Evan and me, Craig Andrews, as we draw fascinating parallels between students gearing up for a new school year and businesses striving to hit their annual goals. We’ll share actionable tips on building a solid sales foundation, much like students need their essential supplies, and provide insights to help your team re-energize for the final stretch of the year.

Struggling with time management in your financial advisory firm? We’ll tackle the chaos of multiple advisors wanting to distribute content without a unified approach and discuss the criticality of a cohesive marketing plan. Learn how a strategic sales and marketing calendar can streamline efforts and avoid inefficiency. Plus, we explore the benefits of outsourcing marketing tasks to experts, allowing business owners to focus on closing sales and driving growth. Don’t miss our eye-opening discussion on fostering collaboration between sales and marketing teams to achieve consistent and sustainable business growth.

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Unlock the secrets to dominating your local market with our latest episode of the Sales and Marketing Playbook Unleashed. Join us as we uncover the power of local SEO services and "near me" searches to attract customers in your community.

Craig Andrews and Evan Polin discuss the pivotal role of building local relationships and how being well-known in your area can skyrocket your business success. We're also joined by digital marketing expert Emilia Andrews, who shares invaluable insights on improving visibility and engagement within your local market.

Have you ever wondered how data and analytics can effectively shape your local marketing strategies? We break down the immense value of tools like Google Business Profile, which offers profound insights into customer interactions.

Learn how to use this data to fine-tune your marketing, sales, and operations by identifying problem areas in the customer journey. From lead generation to onboarding, discover how adapting to changing customer behaviors can dramatically enhance customer satisfaction and drive better outcomes.

Visibility and consistency are key, especially for professionals like medical practitioners and lawyers who often struggle with self-promotion. We highlight the critical importance of ranking high on Google search results to attract more clients and share actionable strategies to achieve this. Hear an eye-opening anecdote about a managing partner's journey from resisting marketing to embracing it, demonstrating how you too can reframe your approach to align with your brand.

Finally, we discuss the necessity of aligning sales and marketing strategies, the role of reviews and local listings, and the importance of defining your niche to capture your ideal audience. These transformative insights are not just informative, but they promise to equip you with practical strategies that you can implement immediately, elevating your business to new heights!

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Can non-selling professionals like lawyers, architects, and accountants master sales and marketing? Evan Polin and Craig Andrews think so, and they’re here to show you how. In this episode of Sales and Marketing Playbook Unleashed, we explore the evolving business landscape that demands these professionals step out of their comfort zones and actively seek new clients. With insights from Evan’s book, “Selling Professional Services, the Sandler Way,” and practical strategies from Craig, we provide actionable tips to build a robust book of business amidst fierce competition.

Have you ever wondered how personal branding can set you apart in a saturated market? We dive into the secrets behind crafting a compelling personal brand, focusing on trust, credibility, and consistency. Evan and Craig discuss how aligning your personal brand with your company’s identity can lead to greater recognition and success, particularly in competitive fields like law. Learn the art of a well-crafted elevator pitch and discover why it’s crucial for effectively communicating your unique value proposition, especially when there are thousands of professionals vying for attention.

Think you don’t have time for business development? Think again. We reveal how dedicating just a few hours each week to strategic and targeted efforts can dramatically boost your success. By shifting from traditional sales tactics to relationship-building and leveraging tools like LinkedIn and CRM systems, you can enhance your business efficiency and track client interactions seamlessly. Evan and Craig underscore the importance of collaboration between marketing and business development teams, ensuring your efforts are not only effective but also sustainable in the long run. Join us for an enlightening discussion that promises to transform your approach to selling professional services.

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How can embracing your authentic self revolutionize your sales and marketing strategy? In this episode, Craig Andrews brings a humorous twist with his Game of Thrones-inspired personal brand, while Evan Polin joins to dissect the pitfalls of inauthenticity. Together, they shed light on how genuine relationships are the backbone of business success. Through personal anecdotes and reflections on childhood experiences, they illustrate the transformative power of personal connections in enhancing your brand. Practical tips are shared on maintaining authenticity, being comfortable in your own skin, and aligning both personal and company brands to build lasting trust.

For those in professions such as law, accounting, consulting, financial advising, and insurance, this episode is a treasure trove of insights into personal branding. Learn how individual professionals can attract and retain clients by establishing trust and credibility. We emphasize the importance of clear, consistent personal branding and the role of networking in building a solid professional reputation. Discover the game-changing impact of digital platforms, especially video content, in engaging diverse audiences and boosting visibility. Plus, get a sneak peek at future episodes featuring expert interviews that will provide actionable advice on taking your personal brand to the next level.