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Unlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Craig champions the use of data-driven insights for making impactful adjustments. Together, we paint 2025 as the "year of content," urging you to harness storytelling as your ultimate differentiator in an increasingly competitive market.

Venture into the realm of dynamic dream books and discover how they serve as vital tools for setting long-term goals and tracking progress. We delve into the importance of understanding your value proposition and adopting the "What's In It For Me" (WIIFM) mindset to stand out from the competition. Simplifying your message and aligning your strategies with data can prevent your business from fading into the backdrop of commodification. Our conversation underscores the role of data in guiding purposeful actions and staying accountable to your strategic objectives.

As we explore the blurring lines between sales and marketing, we discuss the necessity of integrated marketing across various platforms like social media and emerging AI tools. The synergy of effective marketing and proactive sales outreach can supercharge your ROI. We conclude by encouraging you to take charge of your sales and marketing journey, experimenting with diverse approaches to unleash new levels of success. Don’t miss out on future episodes where industry experts will delve into legal considerations for entrepreneurs and offer tools for business accountability. Keep hustling, keep winning, and make sure you're subscribed to the Sales and Marketing Playbook Unleashed!

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What happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressive legal marketing. Dan takes us on his unique journey, sharing how questioning norms and embracing unconventional methods have been key to his success. Alongside our co-hosts, Craig Andrews and Evan Polin, we navigate the dynamic interplay between marketing and sales, uncovering how these elements can both clash and harmonize to build a thriving legal practice.

Shifting gears, we explore the art of cultivating meaningful client relationships. Discover how maintaining a robust online presence can enhance visibility, but it's the personal touch that truly seals the deal. Delve into Dan's actionable tactics, from thoughtful gestures of gratitude to being a reliable resource for clients by connecting them with other professionals. Learn how educating referral sources about your ideal client can lead to more successful referrals, strengthening both reputation and business growth. Whether you're in law or another field, these insights offer a valuable blueprint for attracting and retaining top-tier clients.

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Discover the secret to sustainable success with Rachel Boehm, a renowned expert in burnout prevention and peak performance. Rachel shares her personal journey from burnout to becoming a coach and offers transformative insights into how mental well-being is a cornerstone of business success. Gain practical strategies to ensure your team thrives without compromising health, innovation, or creativity. Learn why fostering an environment where individuals can flourish personally and professionally is crucial for effective leadership and workplace well-being.

In our conversation, Rachel delves into the mindset shifts essential for modern leadership. She highlights the importance of self-reflection and the dangers of blaming others, offering guidance on mastering delegation and setting clear expectations. We discuss how to create a culture of psychological safety and the profound impact it has on employee retention. Rachel shares solutions for tackling corporate misalignments that lead to burnout, emphasizing wellness programs and education as vital tools for enhancing both personal and organizational health. Don't miss out on these valuable insights that can reshape how you lead and support your team.

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Unlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we examine how the often overlooked skills of sales and marketing can transform a professional career. Dan opens up about the challenges of marketing his firm and how law schools must prepare lawyers for the business side of their careers. This episode promises to deliver insights into the mindset's vital role in overcoming these challenges and distinguishing between sales and marketing for a flourishing practice.

Later, we delve into the intricacies of business growth and cross-selling within multi-practice law firms. Dan discusses the power of establishing strong client relationships and becoming a trusted advisor to unlock new business opportunities. The value of networks like Provisors is highlighted as a key strategy for referring clients to reliable partners, enhancing satisfaction and loyalty. By tuning in, you'll discover innovative methods to revolutionize your sales and marketing approach, positioning you as the go-to resource for your clients while effectively expanding your firm's reach and profitability.

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Unlock the secret to bridging the gap between sales and marketing with insights from Anthony Constantini, principal advisor at SRV HR. Discover how aligning these vital functions can propel your business to new heights by ensuring objectives and key results are in harmony. Misalignment often stems from sales focusing on revenue while marketing targets new markets. Anthony delves into how HR plays a pivotal role in this alignment, setting the stage for increased productivity and strategic success. Learn how clear expectations and targets can transform your teams' dynamics, paving the way for a cohesive strategy that integrates people management with sales and marketing efforts.

Navigate the modern recruitment landscape as we explore the essentials of building strong sales and marketing teams in a post-COVID world. From the importance of structured hiring processes to understanding the nuanced motivations of today's workforce, this episode offers valuable strategies for talent acquisition, retention, and development. Anthony shares how companies can enhance their brand presence online to attract top-tier candidates who are more informed and selective than ever before. Join us alongside Craig Andrews and Evan Polin for a conversation filled with transformative insights to fuel your organization's growth and foster a culture of collaboration.

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Unlock the secrets to transformative business success with insights from Evan Polin and Craig Andrews alongside our special guest, Marc Sinkow. Dive deep into the world of CEO roundtables, where we explore how these sessions can elevate business leaders by fostering accountability and shared experiences. Marc, a veteran in guiding entrepreneurs as a "chief Sherpa," shares invaluable perspectives on overcoming the unique challenges that CEOs face. Discover how these collaborative environments provide a breeding ground for innovation, offering support on critical topics like culture and financing, and ultimately enabling business leaders to thrive and reach new heights.

Communication isn't just about talking—it's about aligning your entire organization under a customer-centric vision. Learn how to bridge communication gaps between your sales and marketing teams with tools like behavioral assessment testing and the Entrepreneurial Operating System (EOS). This episode empowers you with strategies to set strong examples from the top, encouraging a culture of feedback and continuous growth. We wrap up with an energizing discussion on the Sales and Marketing Playbook, urging you to keep exploring and innovating. Stay connected for more exclusive insights that will help your business soar.

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What if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to accelerating sales cycles and enhancing digital presence. Evan shares his mastery in sales coaching, guiding businesses to cultivate the right mindset and strategic planning. Meanwhile, Craig illuminates the path to effective growth marketing strategies, crucial for boosting your digital footprint. Plus, our special guest, John DePrince, a certified business and executive coach, reveals his innovative methods for helping law and accounting firms shift focus to high-value tasks, ultimately driving productivity and success.

Effective communication can make or break your business. Uncover how understanding and adapting to diverse behavioral styles can enhance your professional interactions. We examine the power of the DISC assessment as a tool to refine communication by catering to individual preferences. Embracing the platinum rule—treating others the way they wish to be treated—we discuss the importance of empathy and flexibility in fostering strong relationships. With personal anecdotes tied to our Philadelphia roots, there's a blend of professional wisdom and a touch of camaraderie, ensuring this episode is both insightful and relatable.

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Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency leverages accountability, data, and analytics to nurture leads, turning your sales pipeline into a powerhouse you never imagined possible.

Discover the art of goal setting and accountability that transforms ambitious objectives into actionable steps. We'll guide you through crafting a dynamic plan that doesn't collect dust, but instead evolves with your business needs. Understand why a tailored strategy is critical and how different team members can excel in various prospecting activities to maximize success. Amelia further underscores the necessity of industry-specific strategies to ensure your sales and marketing efforts are anything but one-size-fits-all.

We'll also tackle the challenges of underperforming teams and the importance of performance monitoring. Learn how documenting every step of the sales process and targeting the right decision-makers in marketing can vastly improve conversion rates. Dive into the significance of data in identifying performance gaps and how process adherence and communication are keystones in driving results. Plus, hear our three essential tips for maintaining accountability and ensuring you're always at the top of your game. Join us for a conversation that promises to revolutionize your business approach and set you on a path to handling more leads than ever before.