Santa Clarita Valley Entrepreneurial Stories

By: Fred Arnold & Ed Masterson
  • Summary

  • Host Ed Masterson a long time SCV resident and leader in the business' world, in partnership with 360 Executive Suites, invites entrepreneurs and business leaders from the Santa Clarita Valley to share their knowledge and expertise in their fields.

    Fred Arnold 2023
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Episodes
  • SCV Entrepreneurial Stories - Alex Gelfand
    Mar 10 2025

    Alex Gelfand is a dedicated healthcare professional with extensive experience in Medical Sonography. With a solid background in diagnosing abdominal and cardiovascular conditions, small parts studies, and Transcranial Doppler (TCD), he has consistently demonstrated precision and expertise in ultrasound technology.

    As a leader and educator, Gelfand excels in motivating and training students, ensuring they receive top-quality education. With over 15 years as a program director and instructor in a CAAHEP-accredited program and six years as a Clinical Coordinator, he possesses the knowledge and experience to mentor the next generation of Medical Sonographers. He has helped thousands of students secure jobs and pass the ARDMS exams, providing personalized guidance and support throughout their journey.

    Before his role as a Program Director, Gelfand worked as a Sonographer at Mediscan/Cross Country Staffing in Woodland Hills, CA, where he supervised, trained, and evaluated staff sonographers, collaborated on ultrasound equipment training, and contributed to staff recruitment. He performed diagnostic imaging of abdominal, venous, arterial, and cardiovascular systems and small parts, drafting reports for diagnostic purposes.

    Earlier in his career, he held sonography positions at Northridge Hospital, Good Samaritan Hospital, and Rancho Los Amigos Rehabilitation Center, conducting various ultrasound diagnoses and Doppler color studies. In 2019, he became a certified Transcranial Doppler (TCD) Ultrasound Specialist, further enhancing his expertise.

    Whether guiding newcomers to the field or supporting advanced students, Gelfand is committed to helping individuals achieve their goals and excel in the rewarding field of sonography. Through his mentorship, students gain the skills and confidence needed to thrive in their careers.

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    41 mins
  • SCV Entrepreneurial Stories - Tim Pluma
    Mar 4 2025

    Solarverse.com has experienced tremendous growth and success since its founding by Tim Pluma in 2017. Prior to that, Tim was VP of Sales for a So. California mid-size commercial & residential solar company for 6 years. Solarverse.com brings multiple quotes for residential & commercial customers throughout California who are looking for the best equipment at the best prices. We take the time to learn their current & future needs to make sure they get the right system. Our expertise and capabilities include Commercial, Residential and Custom Solar projects throughout California. We work with most every type of mounting surface including rooftop, carport, canopies, ground mounts and custom designs. We specialize in helping residential solar customers go solar for the best price on the best quality equipment. Commercial projects have included shopping centers, churches, schools, commercial buildings, homes, warehouses, storage units, carports, canopies, ground mounts and much more. We have extensive experience in SCE, SDG&E, LADWP, PG&E, GWP, PWP, BWP, Anaheim and Riverside utility districts but we service ALL of California. We are authorized dealers, partners & manufacturer reps for many of the top solar & battery equipment manufacturers in the world as well as niche product developers. We pride ourselves on offering high quality solar sales services on every project and would enjoy putting our expertise to work for you.

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    44 mins
  • SCV Entrepreneurial Stories - Logan Allec
    Feb 26 2025

    Logan Allec is a CPA and the founder of Choice Tax Relief, which specializes in helping people with their IRS and state tax debt.

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    46 mins

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