Selling the Cloud

By: Mark Petruzzi KK Anderson Paul Melchiorre
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  • Summary

  • Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

    Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
    © © 2025 Selling the Cloud
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Episodes
  • Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)

    Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
    Jan 9 2025
    38 mins
  • Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1)

    Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1)
    Jan 2 2025
    32 mins
  • Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader

    Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader
    Dec 18 2024

    In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers.

    What You’ll Learn:

    • Kris’s Entrepreneurial Journey: From selling mistletoe as a kid to creating Sendoso, Chris shares the pivotal moments that sparked his transition from sales rep to founder.
    • Scaling a Business: Learn how Kris and his team bootstrapped their way to $400K ARR, then scaled to $20M and beyond through intentional decisions about pricing, team building, and logistics.
    • Leveraging AI and Innovation: Explore how AI and intent data are transforming outbound sales and marketing strategies, and how Sendoso is using technology to drive personalization at scale.
    • Leadership and Values: Kris delves into his leadership philosophy, the importance of collaboration, and how his core values—creativity, human connection, and teamwork—shape Sendoso’s culture.
    • Work-Life Balance: Find out how Kris prioritizes family, vacations, and personal time while leading a high-growth company.


    Key Quotes by Kris Rudeegraap:

    • “Your network is your net worth. It’s not just what you know, but who you know.”
    • “AI will automate the mundane, freeing up sellers to focus on human-driven tasks that create real connection.”
    • “Being a collaborative leader means I work for my team, not the other way around.”


    Join us for this insightful conversation packed with actionable advice for sales leaders, entrepreneurs, and anyone navigating the rapidly evolving world of B2B sales and marketing.

    Resources Mentioned:

    • Sendoso: sendoso.com
    • Books: The Sales Acceleration Formula by Mark Roberge, Amp It Up by Frank Slootman
    • Tools: Clay (clay.com)

    Don’t miss this episode of Selling the Cloud! If you enjoy the conversation, please subscribe and leave us a review.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    47 mins

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