We talked with founder, Erica Yang of Real Hype Creative. Erica Yang, is an expert of Chinese social media and is bringing her expertise to the US market to develop and expand brands on a global scale with influencer marketing. Her clients include brands of the top tier celebrities such as Steve Aoki, Akon, Maggie Q, G-Easy, just to name a few. And we're gonna dive in and talk about how Erica and Real Hype Creative are doing some really fun things in the cutting edge technology and what we can expect to see over on the TikTok app based on China's Douyin app that is years ahead of the US TikTok app.

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Website: Real Hype Creative

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Looking to build a solid online community? Then this episode is for you!

You won't believe how these bird channels are building one of the biggest communities on TikTok right now!! How are they doing it? Using the TikTok group live feature!!

Gizmo the Grey Bird, Cosmo the funny Parrot, and Qbert and Friends have been going live together along with many other bird accounts and through their efforts are starting to build a massive community.

This community is having a positive experience not only for the many birds who join and watch, but is effecting the hundreds of thousands of people who watch daily in an incredible way in helping with Mental Health!

We hope that this episode brings you a lot of fun, joy, laughter and value on how you can start using TikTok features like the lives to grow your online community!

Be sure to Follow the BizTok for TikTok podcast wherever you listen to podcasts so you never miss a new episode.

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Kyle Kaplanis - HOST

• LinkedIn - Kyle Kaplanis
• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis
• YouTube - The Web3 Guy

Gizmo The Grey Bird
Emily Vincent - Mum

• TikTok - @gizmothegreybird
• Instagram - @gizmo_the_greybird
• YouTube - Gizmo The Grey Bird

Cosmo the Funny Parrot
Cindy - Mom

• TikTok - @cosmothefunnyparrot
• Instagram - @cosmothefunnyparrot
• YouTube - Cosmo the Funny Parrot

Qbert and Friends
Bruce - Dad

• TikTok - @qbert_the_grey
• Instagram - @qbert_the_grey
• YouTube - Bad Gamer Good Bird

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Mikhael has reimagined what social media can be with Needle Music, the world’s first social platform built to facilitate meaningful connections through music. Despite all the negative effects that social media has on one’s mental health, Mikhael is a firm believer in its positive power. Needle is the perfect case study, bringing together consumers and influencers in a space that rewards both parties for their interactivity. They've placed an emphasis on TikTok marketing, and Mikhael hopes to ride the wave of creator empowerment that the platform has ushered in.

Guest:
Mikhael Porter - LinkedIn

Needle Music
TikTok - @needle.music
Instagram - @needle.music

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