• Show Your Value with Lee Benson

  • By: Lee Benson
  • Podcast

Show Your Value with Lee Benson

By: Lee Benson
  • Summary

  • Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

    Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

    Learn more about Execute to Win - https://etw.com/

    © 2024 Show Your Value with Lee Benson
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Episodes
  • Scaling SECRETS from a Small Business to $500 Million | Melanie Dulbecco
    Dec 18 2024

    In this episode of Show Your Value, I sit down with Melanie Dulbecco, the exceptional CEO of Torani. Melanie’s journey is nothing short of inspiring—she’s transformed a small, family-owned business into a global leader in café flavors, achieving $500 million in sales and expanding to over 50 countries. Her insights into leadership, team culture, and building a company that thrives while staying true to its values are lessons for every entrepreneur.

    Key Takeaways:

    - Unleashing Potential: Melanie shares how businesses can tap into hidden opportunities by aligning teams with a shared purpose.

    - Scaling Culture: She discusses the importance of preserving core values while scaling a team to hundreds of members.

    - Transparency Works: We explore the power of sharing financials and teaching financial literacy across all levels of a company.

    - Go Slow to Go Fast: Melanie’s approach to deliberate, thoughtful decision-making has fueled Torani’s hyper-growth.

    - Shared Success: We dive into how Torani’s Employee Stock Ownership Plan (ESOP) is creating wealth and opportunities for every team member.

    A Bit About Melanie Dulbecco:
    Melanie has led Torani as its first outside CEO for over 20 years, driving an incredible 25% year-over-year revenue growth. Her leadership blends small company agility with big company methodologies to innovate and expand globally. Passionate about strategic visioning, Melanie focuses on creating a business with a strong culture, meaningful partnerships, and “wow” products. Under her guidance, Torani is more than just a company—it’s a place where team members, customers, and partners thrive together.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    57 mins
  • What You Should Know About Starting A Business | Mike Beckham
    Dec 11 2024

    In this episode of Show Your Value, I sit down with Mike Beckham, co-founder and CEO of Simple Modern, a global leader in premium drinkware and lifestyle products. Since 2015, Mike has grown Simple Modern into a category leader for Amazon, Target, Walmart, and Sam’s Club, serving over 20 million customers annually and donating at least 10% of profits to nonprofits.

    Mike’s entrepreneurial journey spans from leading e-commerce ventures generating over $1 billion in revenue to guiding Simple Modern’s nine-figure success—all with a mission rooted in generosity and impact. A teacher and leader at heart, Mike is also the senior entrepreneur-in-residence at the University of Oklahoma Price College of Business.

    What You'll Learn:

    - The Secret to Resilient Teams: How a clear mission, values, and purpose can make your team recession-proof.

    - Risk vs. Agency: Mike’s framework for trading risks and gaining control as an entrepreneur.

    - From $0 to $100M: Key strategies for starting and scaling a business without outside investment.

    Mike’s perspective on leadership, giving, and business strategy is both inspiring and actionable. Don’t miss his take on leveraging judgment, embracing struggle, and building a business that thrives in any market condition.

    Connect with Mike Beckham:
    https://www.linkedin.com/in/mikebeckhamsm/

    Subscribe for more episodes with the world’s greatest minds, sharing insights to help entrepreneurs build their value and create lasting impact.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    58 mins
  • The Fundamentals of Value Creation with Lee Benson
    Dec 4 2024

    Today I’m revisiting one of the most important concepts I’ve ever applied in my life and businesses: holistic value creation. For most people, “value” often means money—profits, income, and material wealth. But to me, it’s so much more. True value is about creating balance across three dimensions: material, emotional energy, and spiritual (or connectedness).

    In this episode, I’ll share how I’ve approached value creation as an entrepreneur, a leader, and a family member. From building and selling 8 companies at industry-leading multiples to helping families strengthen their legacies, the framework of holistic value creation has been a game changer.

    Here’s what you’ll hear:

    • Why emotional energy is the scarcest and most powerful resource
    • How to foster connectedness and relationships in businesses, families, and communities
    • Strategies for increasing material stability in businesses and households
    • Lessons from my journey—from starting with nothing to building multigenerational wealth

    I’ve seen firsthand how applying this model leads to stronger businesses, healthier nonprofits, and thriving families. Whether you’re growing a company, leading a nonprofit, or building a family legacy, I hope these insights inspire you to think differently about how you create value in every area of your life.

    Take a moment to reflect: What does holistic value creation look like for you? How can you apply these principles in your decisions, relationships, and daily life?

    Let’s dive in and make value creation a way of life.

    Subscribe and follow Show Your Value for more conversations on leadership, value creation, and building a meaningful legacy.

    #valuecreation #leadership #entrepreneurship

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    14 mins

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