Gold Nuggets in this Episode:

• Time is going faster for Juliet. Is it because she’s been stuck in the house with Steve for a year during lockdown?
• “No matter how much we know, we still fail sometimes.”
• “There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest learnings.”
• “The only people who never fail are those that never do anything at all.”
• “Always show that thing that differentiates you from other companies, and in most cases other than your product, it’s usually you.”
• “You have something to tell people. You’re telling your story, your brand’s story, or your company’s story, and people get attached to that and they like to follow your journey.”
• “Pinterest is not social media. It is a visual search engine. It’s the third largest search engine after Google and YouTube.”
• “The number one mistake is not collecting people’s emails.”
• “Email marketing is the number one thing that companies can do that brings a lot of conversion.“
• “Whether you’re on social media, writing blog posts, email marketing, or anything that you’re doing, you always have to tell a story.”
• “Don’t be afraid. If you want to do this so badly, go for it. You will fail. Learn from those mistakes. Stand up again. Go, pivot, create something.”
• “Don’t worry about finding customers for your products. Find products for your customers.” - Seth Godin
   

Our guest is Founder and CEO of Rectified, Inc., Sandy Dedeian.

Sandy has been an entrepreneur and marketer since 2004, and has followed an atypical career path. She has a unique mix of academic knowledge, traditional work experience, and crazy entrepreneurship. In 2007, she founded Rectified Inc. to help small and medium companies improve and perfect their marketing, and has since worked with SMEs in the Middle East, the UK, the US, and Canada.

Sandy holds a Bachelors of Business Administration from the American University of Beirut, a Masters in Management from the Université Saint-Joseph de Beyrouth, and an MBA from HEC Montréal.

Song by Adam Vitovsky / CC BY 3.0

Gold Nuggets in this Episode:

• Steve didn’t ask how Juliet was doing. She’s going to tell us anyway because she prepared an answer.
• “I don’t think any business owner can really hit their goals unless they understand the financial position of the company.”
• “I don’t think you need to do your numbers yourself. I think it’s really important to get a qualified bookkeeper that you’re able to communicate with as well.”
• “The question of, ‘what do you see when you look at these numbers?’ Could start a wonderful conversation that could also lead to education.”
• “Let’s not just imagine it in our heads, but actually lay out a plan.”
• “Revenue is vanity, profit is sanity, and cash is king.”
• “Entrepreneurs may not talk about it the way we do, they might not manage it efficiently or effectively, but the mere fact that they are still in business and have been able to manage cash flow over whatever length of time their business has been around, is a testament to their ability and their success.”
• “Give the financial side of the business as much attention as the other sides.”
• “Banks generally aren’t in the business of funding startups.”
• “If you have a banker and you’re unhappy, or you’re looking for a new one, it’s really important to talk to people you know.”
• “The banker is not your best friend.”
• “Nobody expects an entrepreneur to be perfect, but they do expect them to be transparent, knowledgeable, and to be enhancing their skills.”
• Tracey has a gift for listeners (linked below).
• Steve’s questions are famous.
• “When you understand your money, it changes the trajectory of your life.”
• “It’s really important to be kind to yourself.”
• “I believe that through knowledge and discipline, financial peace is possible for all of us.” - Dave Ramsey
   

Our guest is Founder of Bissett Financial Fitness, Inc., Tracey Bissett.

Tracey has over 20 years of experience in financial services. Prior to Bissett Financial Fitness Inc, Tracey worked as an executive at TD Bank. Her experience and education make her uniquely qualified to coach on all aspects of money.

In 2020, Bissett Financial Fitness, Inc. launched the Young Money Scholarship Fund to assist post-secondary students with their finances.

Tracey holds an MBA from Dalhousie University, a Bachelor’s from Queen’s University, a Teaching and Learning in Higher Education Certificate from Centennial College, and a Higher Education Teaching Certificate from Harvard University.

Song by Adam Vitovsky / CC BY 3.0

Gold Nuggets in this Episode:

• “Time is the ultimate status symbol.”
• “Clients measure value differently. What we too often call customer experience, when we’re working on customer experience, we’re actually working on customer service.”
• “Service is designed to save clients time and effort. Experience is about creating time well spent.”
• “What do the best brands in the world have in common? People don’t buy from them, they buy into them.”
• “If anyone expects to recover, you must be staging an experience. Your in-store experience has to be worth me paying a ticket to get in.”
• “Even experiences are commoditised, so you have to keep refreshing them.”
• “Experience is time well designed, and experience is memory. If there’s no memory, you didn’t have an experience.”
• “Whatever business you think you’re in - you’re not in that business.”
• “There are two types of loyalty. There’s the loyalty of fear and obligation, and there’s the other kind of loyalty which is connection and identity.”
• There’s no Q&A round today.
• “Open, honest communication is the best foundation for any relationship. But remember that at the end of the day, it’s not what you say or what you do, but how you make people feel, that matters the most.” - Tony Shay

 
Our guest is Founder of DMW Strategic Consulting, Dennis Moseley-Williams.

Dennis has been a globally sought-after motivational speaker on customer experience for over 20 years. He is the author of Serious Shift: How Experience Staging Can Save Your Practice, and he has a blog that is read by entrepreneurs and business owners globally.

Dennis is one of only two certified Experience Economy Experts in the financial services industry in the world.

Song by Adam Vitovsky / CC BY 3.0