Space Marketing Podcast

By: Izzy House
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  • Summary

  • Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
    2022-present, Izzy House
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Astronomy Economics Marketing
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Episodes
  • Educating for the Stars: Inspiring the Next Generation

    Educating for the Stars: Inspiring the Next Generation
    Oct 10 2024
    In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟 Brig General (retired) Damon Feltman - Founder of OXR Consulting David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries Contact via LinkedIn CHAPTERS: 01:32 Meet Damon, David, and Robert 05:11 Robert Aillon and the Ecuadorian education initiative 8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone 11:27 Media interviews 12:31 Dave Thomas - sharing the dream to space 16:43 Promoting the initiative and creating a space future 20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas 23:31 “Why Ecuador should go to space” essay 25:11 Talking to the different departments about the space economy and it trajectory 26:00 Space Marketing Books clip 26:29 Next steps for the education programs 28:16 Milo Space Science Institute programs into other countries 29:12 Sharing space changes lives 30:45 Thunderbird painting - the story of mutual respect 33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry 41:55 Importance of education 48:24 A challenge Links: Thunderbird School of Management - https://thunderbird.asu.edu/ Milo Space Science Institute - https://miloinstitute.org/ Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/ OXR Consulting School mentioned: Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec Unidad Educativa Bilingue Javier - uejavier.edu.ec El Colegio Politécnico - copol.edu.ec Academia Naval Almirante Illingworth - anai.edu.ec Colegio Americano - colegioamericano.edu.ec Universidad Hemisferios - uhemisferios.edu.ec Inicio Universidad San Francisco de Quito - usfq.edu.ec University of the Americas - udla.edu.ec Escuela Superior Politecnica del Litoral - espol.edu.ec Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Breaking into Space: Non-Space Businesses Entering the Space Industry

    Breaking into Space: Non-Space Businesses Entering the Space Industry
    Oct 3 2024
    Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can’t change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth 18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • Communicating the Value of Space with guest Katie Gibas with Moog

    Communicating the Value of Space with guest Katie Gibas with Moog
    Sep 26 2024
    Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives 24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company’s story with hands-on activities 32:49 Challenges working in the space industry - can’t talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 mins

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