Welcome to Season 3 of the Global Architect Alliance (GAA). As we are midway through season 3 I have a special episode for all of our listeners, the special guest today is ………..Nikita Morell, a copywriter based in Australia. The question we are asking today is; Why are architects' websites so badly designed?

Nikita Morell only works with architects, creating copy and marketing plans. In her words, "If you want a steady stream of ridiculously good projects, you need ridiculously good copy". Nikita business focuses on copywriting and helps architects who want to clearly communicate the value they bring to a project—but don’t have the time or headspace to write.

In this episode we discuss what common mistakes architects make with their websites and why are words so important, but more importantly why well designed websites and great copy lead to ridiculously great projects! 

You can find more about how Nikita can help your at https://nikitamorell.com

Please check out season 1 & 2 of the Global Architect Alliance and you can find more at www.globalarchitectalliance.com

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This podcast is sponsored by Sounds for Sleeping a YouTube channel dedicated to ASMR sounds for relaxing and sleeping. Please also follow on instagram at @sounds_for_sleeping