Spill The Ink

By: Michelle Calcote King
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  • Summary

  • Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Episodes
  • Planning Law Firm Events Where Authentic Relationships Flourish

    Planning Law Firm Events Where Authentic Relationships Flourish
    Oct 16 2024
    Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and learn” format simply doesn’t spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creating unique and memorable law firm events. Gail shares examples from a 25-year career working with law firms, including a Cigars & Conversations event with cigar and bourbon tastings and an educational maritime law event outside a Southwest Florida yacht club. She also dives into planning Henderson Franklin’s latest event, a gala celebrating the firm’s 100th anniversary, her favorite AI tools for brainstorming creative event ideas, and the importance of incorporating a “Wow” factor in each event. Here’s a glimpse of what you’ll learn The difference a thoughtful event can make in helping attorneys build authentic connections with people in their community. How Henderson Franklin is celebrating and commemorating its 100th anniversary milestone. Why Gail champions “not doing the same things the same way all the time” in marketing and business development initiatives. Tips for organizing memorable legal events that get firms away from the traditional lunch and learn model — and why they don’t always have to be law-related. How Henderson Franklin balances and strategically manages over 100 charitable efforts. Gail’s favorite AI tools for enhancing event planning. About our featured guest With over 25 years of experience in law firms, Gail Lamarche serves as the Director of Marketing and Business Development for Henderson, Franklin, Starnes & Holt, P.A., a full-service firm with over 50 lawyers across three offices in Southwest Florida. Gail oversees the firm’s marketing strategies, encompassing advertising, branding, budgeting, business development, digital marketing, social media, seminars, events and community initiatives. In addition to her role at the firm, Gail works with an author, speaker and international wellness coach. A New England native and baseball enthusiast, Gail serves on the Boston Red Sox Celebrity Golf Classic Tournament Committee, which benefits the Golisano Children’s Hospital of Southwest Florida, and has raised over $15 million to date. She is also a member of the Southwest Florida Seminole Booster Club. Previously, Gail served on the Communications Task Force for the Horizon Council of Lee County, was an inaugural member of the Social Media Shared Interest Group Leadership Committee for the Legal Marketing Association, and co-founded the Social Media Club of Southwest Florida, where she also served as president. Resources mentioned in this episode Check out Henderson, Franklin, Starnes & Holt, P.A. Follow Henderson Franklin on LinkedIn, Facebook, X and Instagram Connect with Gail Lamarche on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    24 mins
  • The Path to Refreshing and Modernizing Gannett Fleming’s Brand

    The Path to Refreshing and Modernizing Gannett Fleming’s Brand
    Oct 3 2024
    To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms’ rich history and showcasing how they’re embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair share of changes over the years. Marketing and Communications Director Justin Juley says he views brand refreshes as opportunities to better define the firm’s story, unify its voice and show employees, clients and prospects that they can honor their legacy while driving the future of the built environment. In this episode, Justin shares learnings from Gannett’s latest brand refresh, his thoughts on the digital marketing trends shaping his team’s work, and insights into the firm’s content strategy. Here’s a glimpse of what you’ll learn Gannett Fleming's history and evolution. Justin’s biggest learnings and takeaways from helping refresh Gannett Fleming TranSystems' brand and marketing strategy. Why firms shouldn’t be afraid to highlight and champion their talent. How to cultivate a stronger employer brand. Ways trends in marketing automation, data analytics and channel evolution are impacting AEC firms. Considerations for developing an effective brand positioning strategy for a government contracting audience. Why Justin believes facilitation is one of the most important skills a marketer can develop. About our featured guest Justin Juley, CPSM, is the Marketing and Communications Director at Gannett Fleming TranSystems, where he leads a high-performing team of 20 marketing, communications and graphic design professionals. With nearly 20 years of experience in the AEC industry, Justin is a strategic leader in driving the firm's branding, marketing, and communications efforts to new heights and measurable results. Joining the firm in late 2020, Justin helped redefine and roll out a revised transportation brand position within three months. Within a year, he was promoted to his current role and immediately helped the firm undertake a brand refresh that included a new website. This was quickly followed by leading the communications efforts on two of Gannett Fleming's largest acquisitions to date. Justin's professional journey is marked by significant contributions to industry organizations and community initiatives. A dedicated member of the Society for Marketing Professional Services (SMPS) since 2007 and a Certified Professional Services Marketer (CPSM), he has held numerous SMPS leadership roles, including President of the Wisconsin Chapter and co-chair of the 2022 SMPS Heartland Regional Conference. Beyond his professional endeavors, Justin is committed to charitable causes, notably having served on the Wisconsin State Leadership Board of the American Cancer Society. Resources mentioned in this episode Check out Gannett Fleming TranSystems Follow Gannett Fleming TranSystems on LinkedIn, Facebook and Instagram Connect with Justin Juley on LinkedIn Say hello to Michelle Calcote King on X and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    42 mins
  • What other sectors teach us about legal marketing

    What other sectors teach us about legal marketing
    Sep 4 2024

    It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors.

    In this episode, Jennifer discusses how she’s strengthening brand awareness for “strategically midsize” law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign.

    Here’s a glimpse of what you’ll learn

    • How Jen Gault’s experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing.

    • Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness.

    • Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms.

    • Key considerations for redesigning a law firm’s website and branding.

    • How to balance firmwide initiatives with individual attorneys’ community and pro bono interests.

    About our featured guest

    Jen Gault is the director of marketing at Strauss Troy, where she leads the development and execution of marketing strategies at one of the Midwest’s top midsize firms. With over 12 years of diverse marketing experience spanning retail, nonprofit, construction and legal industries, Jen brings a wealth of knowledge and versatility to her role.

    With a strong background in content marketing, graphic design and social media management, she enjoys creating compelling and impactful content that showcases the firm's values, expertise and achievements. Jen is a passionate communicator and empathetic listener who believes in the power of people to communicate and influence.

    Resources mentioned in this episode

    • Check out Strauss Troy

    • Follow Strauss Troy on LinkedIn, Facebook, X and Instagram

    • Connect with Jennifer Gault on LinkedIn

    • Say hello to Michelle Calcote King on X and LinkedIn

    Sponsor for this episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    33 mins

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