Startup Confidential

By: Dr. James F. Richardson
Listen for free

  • Summary

  • Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
    © 2025 Premium Growth Solutions, LLC
    Show More Show Less
Economics Leadership Management
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Episode 133 - Food Innovation for GLP-1 Users?

    Episode 133 - Food Innovation for GLP-1 Users?
    Jan 1 2025

    Despite one or two “diet” food brands like Atkins that are still kicking around, diet food innovation is generally a graveyard of CPG innovation. But GLP-1 drugs raise the profile of a different outcome, indirectly supporting weight management - satiety. But are GLP-1 users an innovation segment or a marketing audience? The difference matters, if you’re going to launch a brand with them in mind. And how you do this could steer you right toward, or away from, market leading brands’ GLP-1 innovation efforts. Have a listen to my fresh thoughts.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Show More Show Less
    11 mins
  • Episode 132 - Why Most Startups ‘Market’ Instead of Entertain

    Episode 132 - Why Most Startups ‘Market’ Instead of Entertain
    Dec 15 2024

    A lot of us are sick of hearing about Liquid Death, the entertainment brand that happens to sell water. In this episode, I explain why it’s so hard for the average CPG startup to build an entertainment-based brand. It’s not the category. That’s not the barrier.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Show More Show Less
    9 mins
  • Episode 131 - A Startup’s Recession Playbook

    Episode 131 - A Startup’s Recession Playbook
    Dec 1 2024

    In 2025, the Trump administration’s stated policy moves may easily trigger a recession in the U.S. by late in the year or in 2026. This is a great time of year to create a Plan B for your marketing playbook to adjust how recessions impact premium-priced early-stage CPG brands. Have a listen and spend a day getting ready in advance.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Show More Show Less
    6 mins

What listeners say about Startup Confidential

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available