Startups For the Rest of Us

By: Rob Walling
  • Summary

  • The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
    © 2023 Startups For the Rest of Us
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Episodes
  • Episode 745 | Reflecting on 2024: Revisiting My Predictions, The Best Episodes, My Favorite Frameworks, and More (A Rob Solo Adventure)
    Dec 24 2024

    In episode 745, Rob Walling goes solo to reflect on 2024. He revisits key concepts and frameworks introduced on the podcast, including the 2-20-200 Validation Framework, Orthogonal SaaS, and the eight levels of platform risk. Rob also looks back at his top five favorite episodes and reviews his predictions for the year—some of which came to pass, and others that didn’t.

    Topics we cover:
    • (2:05) – Looking back at concepts and frameworks from past 12 months
    • (8:50) – Rob’s 5 favorite episodes
    • (11:56) – Reflecting on 2024 accomplishments
    • (19:47) – TinySeed Tales Returns in 2025
    • (21:18) – Evaluating 2024 predictions
    Links from the Show:
    • The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”
    • MicroConf YouTube Channel
    • Episode 706 | 2/20/200 Validation, Prior Art, and Designing by Committee (A Rob Solo Adventure)
    • TinySeed
    • Vertical SaaS vs Horizontal SaaS - Which is More Profitable?
    • Episode 735 | The 8 Levels of SaaS Platform Risk (A Rob Solo Adventure)
    • The SaaS Playbook
    • Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit
    • Episode 706.5 | Rethinking My Most Common Advice
    • Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies
    • Episode 709 | The 7 Greatest Investments of My Life
    • Episode 694 | 2023 In Review: Amazing Growth & Fighting Burnout
    • How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit
    • MicroConf New Orleans 2025
    • Start Small, Stay Small by Rob Walling
    • Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
    • TinySeed Tales
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    27 mins
  • Episode 744 | Bluesky, TinySeed is Raising, YC Backs Competitors, and More Hot Take Tuesday Topics
    Dec 17 2024

    In episode 744, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. They cover the recent rise of Bluesky, kicking off a 4-figure bet between Tracy and Einar. Then they discuss TinySeed’s third fund, YC Combinator backing competitors, dealing with imposter syndrome, and finally government involvement in banning social media.

    Topics we cover:
    • (1:49) – Will Bluesky survive and thrive?
    • (9:07) – The bet on Bluesky growth
    • (13:46) – TinySeed is raising a third fund
    • (17:25) – Y Combinator backs duplicates
    • (22:18) – Dealing with Imposter Syndrome
    • (27:46) – Australia's social media ban
    Links from the Show:
    • The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”
    • Invest in TinySeed
    • Rob Walling (@robwalling.com) | Bluesky
    • TinySeed (@tinyseed.com) | Bluesky
    • Tracy Osborn (tracymakes) (@tracyosborn.com) | Bluesky
    • Einar Vollset (@einarvollset) | X
    • Y Combinator often backs startups that duplicate other YC companies, data shows
    • Procrastination and the Fear of Not Being 'Good Enough' by Swapnil Chauhan
    • Startup Founders, Do THIS to Beat Imposter Syndrome
    • Australia proposes 'world-leading' ban on social media for children under 16

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify

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    34 mins
  • Episode 743 | How to Sell Your Business Without Regret
    Dec 10 2024

    In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of selling a business, and why it’s often harder than founders expect. They offer insights on how to prepare for a sale, protect your mental health, and how to best navigate this major life change that few others understand.

    Back the book on Kickstarter

    Episode Sponsor:

    Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. If you need help finding a vetted, senior, results-oriented developer, you should reach out to today’s sponsor, Lemon.io.

    For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too.

    Longtime listener Chaz Yoon, hired a senior developer from Lemon.io and said his hire ”definitely knew his stuff, provided appropriate feedback and pushback, and had great communication, including very fluent English. He really exceeded my expectations.”

    Chaz said he’d definitely use Lemon.io again when he’s looking for a senior level engineer.

    To learn more and get a 15% discount on your first four weeks of working with a developer at lemon.io/startups.

    Topics we cover:
    • (1:49) – Exit Strategy Introduction
    • (6:56) – Exits are complicated
    • (11:16) – One of the hardest things you’ll ever do
    • (15:57) – Your business is your baby
    • (18:35) – Entering the unknown
    • (26:49) – Six factors that shape how you feel about an exit
    • (31:03) – Making it real
    Links from the Show:
    • Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
    • Back the book on Kickstarter
    • MicroConf Connect Applications Close Today, December 10th
    • Rob Walling (@robwalling) | X
    • Dr. Sherry Walling (@sherrywalling) | X
    • The SaaS Playbook
    • Built to Sell by John Warrillow
    • Touching Two Worlds by Dr. Sherry Walling
    • The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD, Rob Walling

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your quest...

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    37 mins

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