• Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead

  • Mar 6 2025
  • Length: 29 mins
  • Podcast

Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead

  • Summary

  • Still writing blog posts to grow your practice? Stop.

    For years, we were told that blogging was the way to rank on Google and get new patients. And after building one of the largest pelvic health blogs in the world (with 130,000 visitors per year!), we can tell you firsthand… it doesn’t work.

    Here’s why:
    🚫 Google prioritizes local SEO – Your blog won’t really help you rank for local searches.
    🚫 AI-generated content dominates search results – People aren’t even clicking blogs anymore.
    🚫 The internet is flooded with AI-written blogs – You can’t compete with mass-produced content.
    🚫 Blog readers aren’t local – They’re searching for information, not a pelvic health provider.

    So what should you focus on instead?
    A website that converts visitors into patients
    Optimizing your Google Business Profile
    Getting patient reviews
    Building a strong FAQ page that sells your services
    Listing your practice in local directories and social platforms
    Real, local marketing—networking, events, and partnerships

    Don’t waste your time (or money) writing blog posts no one will read! Tune in to learn what actually works to grow your practice.

    Business Accelerator Program

    If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator

    We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

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