• Streaming Segmentation

  • By: Podcraftr
  • Podcast

Streaming Segmentation

By: Podcraftr
  • Summary

  • Streaming Segmentation is at the core of Marketing and advertisement tech.
    Copyright Podcraftr
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Episodes
  • Development Plan
    Nov 26 2024
    The episode of "Streaming Segmentation" hosted by Jac discussed the process of designing and implementing a scalable segment evaluation system capable of handling millions of events per minute. The host broke down the system and discussed important architectural components including the Event Ingestion Layer, Stream Processing Engine, Rule Management and Evaluation Engine, User Profile and Event Store, Indexing and Caching Layer, Segment Membership Store, API Layer for Downstream Consumption and more. Jac outlined the seven development phases for implementing the system, from initial design through to the development of an optional user interface. Key considerations like ensuring data consistency, latency optimization and compliance with privacy regulations were also discussed. The technology stack was explained, and potential risks associated with scalability, complex rule evaluation, and data loss were addressed. The episode concluded by discussing immediate next steps, including assembling a development team, setting up the development environment, and initiating Phase 1 activities.
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    8 mins

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