Subscription League

By: Purchasely Olivier Destrebecq Jeff Grang Nicolas Tissier
  • Summary

  • Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.

    © 2024 Purchasely
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Episodes
  • Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
    Sep 9 2024

    Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.

    For noteworthy quotes and key takeaways from the episode, read the article -
    Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause




    Episode Topics at a Glance

    • The origins and impact of Fastlane
    • Transitioning from developer tools to context-aware technologies with ContextSDK
    • Security, privacy, and enhanced user engagement
    • Insights into corporate cultures at Twitter and Google
    • The evolution of the European tech ecosystem and remote work trends
    • Felix's personal journey and contributions to the tech community


    More about Felix

    Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.


    Felix’s Links

    Felix’s Linkedin profile

    ContextSDK website

    howisFelix.today


    Timestamps

    [00:01:19.700] - Fastlane: From University Project to Big Success

    [00:06:22.940] - Introduction to ContextSDK

    [00:09:41.990] - Use Cases for ContextSDK

    [00:13:26.900] - Initial Success with ContextSDK

    [00:16:54.770] - Privacy and Data Processing in ContextSDK

    [00:19:22.650] - Potential User Concerns about ContextSDK

    [00:22:10.550] - Importance of Lightweight SDKs

    [00:24:51.400] - Exploring Felix Krause's Websites

    Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

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    28 mins
  • Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
    Jun 28 2023

    All about scaling an app by leveraging both web and app subscriptions!

    In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads.

    Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions.

    Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions.

    For noteworthy quotes and key takeaways from the episode, read the article - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)

    Episode Topics at a Glance

    • Headway and its growth
    • Offering subscriptions through web and in-app channels
    • Reasons for including web subscriptions and diversifying revenue streams
    • Impact of privacy updates on user tracking and attribution quality
    • Differences in user behavior and preferences between web and app subscribers
    • Higher lifetime value (LTV) of web subscribers compared to app subscribers
    • Advantages of the web funnel

    More about Yeva

    Yeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success.

    Yeva’s Links

    Yeva’s Linkedin profile

    Headway website

    Nibble website


    Timestamps

    [00:00:37]: Growth of Headway
    [00:01:04]: Discussion about Headway's global team
    [00:01:21]: Headway's book summary app and Nibble
    [00:02:09]: Why offer subscriptions through both web and in-app
    [00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy
    [00:05:14]: Differences in user behavior between web and app subscriptions
    [00:07:00]: Benefits of web subscriptions in terms of user commitment and retention
    [00:08:27]: Targeting different audiences with web and app subscriptions
    [00:09:54]: User behavior and content preferences on web subscriptions


    Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

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    27 mins
  • Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
    Jun 21 2023


    In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform.

    Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.

    Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

    Episode Topics at a Glance

    Molotov's unique product model!

    • Impact of content quality on revenue models.
    • Utilizing add-ons like DVR hours and previews.
    • How data helps enhance the product experience.
    • Apple Vision Pro's potential impact on streaming.
    • Content differentiation for subscriptions and ad support.


    Timestamps:

    [00:00:43]: Overview of Molotov TV
    [00:01:27]: Thomas' Experience in the TV Landscape
    [00:04:21]: The Role of a Chief Data Officer
    [00:06:07]: Creating a Data Culture in the Company
    [00:08:28]: Platform Approach vs. Doing Everything for Teams
    [00:10:11]: Challenges of Handling Multiple Platforms
    [00:12:26]: Key Metrics for Subscription Management
    [00:14:04]: Differences Between Molotov and Fubo around subscriptions
    [00:16:45]: Content Quality and Subscription vs. Ad-Supported
    [00:18:43]: Add-Ons to Enhance Subscription Value
    [00:21:40]: Potential Impact of Apple Vision Pro
    [00:24:55]: How to Connect with Thomas Clavelloux
    [00:25:33]: Conclusion


    Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

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    26 mins

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