Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.

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Welcome to the August 18 Edition of Sunday Strategy, where we look at five stories to think about next week, including:

• Is it last call on traditional alcohol attitudes? New research from Gallup says so: https://news.gallup.com/poll/648413/alcohol-consumption-increasingly-viewed-unhealthy.aspx

• Should we name heatwaves? https://www.bloomberg.com/news/articles/2024-08-12/should-heat-waves-have-names-meteorologists-are-unconvinced

• The search for modern authenticity: https://www.vox.com/the-highlight/358203/authenticity-being-real-social-media-tips
  
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  https://www.bbc.com/news/articles/ce38lq7zy34o

• The double jeopardy facing gyms: https://www.businessinsider.com/gen-z-loves-gym-weightlifting-workout-fitness-trends-planet-fitness-2024-8

5 Ads You Might Have Missed:

• Roojai Insurance - 'Minimize Your Frustration': https://www.youtube.com/watch?v=aDvEtxSy8DE
  
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  https://www.youtube.com/watch?v=8Gwk49YIrfk&t=10s
  
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  https://youtu.be/A7OD0guKW7Q?si=cqzOcFUj9dPk5o0g
  
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  https://www.youtube.com/watch?v=V1iqLyjKtas
  
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  https://www.youtube.com/watch?v=hC1cxPDjZDU&t=21s