In this episode of MEDMEN, it’s all about the channel. Andy and Pim explain why MEDDPICC is ideal as a common language to cosell with your partners.

But it actually goes further than that. When we’re working with another party on a mutual outcome, it’s also important to think about how we sell ourselves to our partners, because we want them to be able to do their best in representing us to other relevant parties.

Tune into this episode to learn more about how you can use MEDDPICC in your partner engagements, all while always thinking about delivering value, engaging with the right stakeholders, and staying on top of the process.

If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:

MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

In this episode of MEDMEN, Andy and Pim talk about how you can use MEDDPICC to have the world’s greatest handover from sales to Customer Success, and avoid just throwing the deal over the fence.

The MEDMEN touch on how everyone is responsible for a successful handover - it’s not just on CS to maintain relationships.

Andy and Pim also explain how sales and Customer Success teams can use Metrics to not only convey the value that can be gained by your solution (with M1s) but to set goals of value to be achieved.

After all, a seamless handover is what you need to set yourself up for success when it comes to renewals!

If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

The M in MEDDPICC stands for Marketing in this episode of MEDMEN as Andy and Pim are joined by MEDDICC CMO, Jessica Walker.

A recurring theme at MEDMEN studios is the power of MEDDPICC as a common language across the whole Go to Market team. So, it was about time we walked the walk as well as talking the talk, and show how marketing can use MEDDPICC to communicate with sales, product, and the wider team at large. As Andy puts it: when sales and marketing speak the same language, they’re working from the same dataset.

Jessica explains the impact MEDDPICC can have for marketing teams, and in particular how using Metrics has transformed the way she approaches use-cases, because the value provided is made much more concrete.

If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

Jessica Walker is Chief Media Officer at MEDDICC and overlord of MEDDICC Media, where she leads on website, brand, comms and marketing strategy. She started at MEDDICC as Head of Marketing in 2022 and was instrumental in building its brand. Marketing is her passion, and she’s on a mission to conquer it (in the name of MEDDICC). Jessica is a proud momma of two mischievous sausage dogs, Woody and Slinky.