Tech Entrepreneur on a Mission Podcast

By: Evergreen Podcasts
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  • Summary

  • Welcome to the Tech Entrepreneur on a Mission podcast. My name is Ton Dobbe. I am the founder of Value Inspiration and the author of ‘The Remarkable Effect’. I envision a world where every B2B SaaS business succeeds because they're creating software their customers would miss if were gone 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Research consistently shows 90% of all startups fail. That's bad. What's worse however is that +75% of SaaS Scaleups fail - companies that are supposed to have product-market-fit. Far too few Scaleups create the traction they aspire for and fail for the wrong reasons I believe this should stop - and hence I started my business and this podcast The goal I have with this podcast is two-fold: to inspire new forms of value creation by sharing compelling ideas and stories about the potential we can unlock when technology and people blend in the right way. Share experiences from tech entrepreneurs like you about what it requires to create a remarkable software business and how to overcome the roadblocks to do so.
    All rights reserved 2022-25
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Economics Leadership
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Episodes
  • #344 - Wes Bush, Founder of Productled.com - on product-led business transformation

    #344 - Wes Bush, Founder of Productled.com - on product-led business transformation
    Jan 8 2025
    This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author. Wes is widely recognized as one of the pioneers of the product-led growth movement, challenging an entire industry to rethink their approach to SaaS growth. In 2016, he introduced a freemium product at Vidyard that gained over 100,000 users in less than 12 months, sparking his passion for PLG. He's a Bestselling Author: His book "Product-Led Growth: How to Build a Product That Sells Itself" has sold over 100,000 copies globally, primarily through word-of-mouth. Meanwhile, he has partnered with 408+ SaaS companies to generate over $1bn in self-serve revenue. Based on that experience, he recently released his new book, The Product-Led Playbook, to discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team. His vision: For every company to have a free product experience that enables them to serve before they sell. This inspired me, and hence, I invited Wes to my podcast. We explore the critical differences between successful and unsuccessful PLG implementations. He highlights the importance of treating PLG as a comprehensive business strategy, not merely a product or marketing tactic. We discuss the importance of choosing the right go-to-market strategy based on product complexity and value addition. I.e., when to opt for Sales-led Growth, and when for Product-Led growth. Last but not least, he shares his framework for deciding what to offer at no cost. Here's one of his quotes What separates the companies that really see success with product-led growth versus the ones that don't? ... They are thinking about product-led growth not just as a product thing; they are treating it as a company thing. They are actually building a product-led business. During this interview, you will learn four things: What key questions to ask to determine which approach fits your SaaS company better What's required to be crystal clear about before implementing PLG? Why he believes a hybrid PLG + Sales-led growth approach will become dominant (60%+) for B2B SaaS, with pure PLG and pure sales-led each around 20% What we can learn from PLG when it comes to building better websites? For more information about the guest from this week: Wes Bush Website: Productled.com Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • #343 - Aytekin Tank, CEO Jotform - on continuous innovation and momentum

    #343 - Aytekin Tank, CEO Jotform - on continuous innovation and momentum
    Dec 18 2024
    This podcast interview focuses on the entrepreneurial journey to build a global SaaS company with 25 million users without venture funding. My guest is Aytekin Tank, Founder and CEO of Jotform. Aytekin founded Jotform in 2006, creating a pioneering WYSIWYG online form builder that has grown to serve over 25 million users worldwide today. What's remarkable is that he bootstrapped the company from the ground up. This allowed Jotform to remain 100% independent and define its own rules and company culture as it grew. Under his leadership, Jotform has experienced impressive international growth, with offices in seven different cities around the world. Their growth and style were recognized as Jotform was named one of the "Best Privately-Owned Companies in America" by Entrepreneur Magazine. Aytekin is not just a successful entrepreneur but also an automation enthusiast. He recently published a book titled "Automate Your Busywork. His book shares his insights on the automation philosophy he applied to grow Jotform. This inspired me, so I invited Aytekin to my podcast. We explore his biggest lessons learned from bootstrapping a form-building tool to leading a global company with 25 million users. He elaborates on his approach around continuous innovation and maintaining momentum (rather than worrying about competitors) and shares his insights on prioritizing product development and growth. Last but not least, he talks about how he recently gave new meaning to his 'Founder’ role and why every SaaS entrepreneur should do that. Here's one of his quotes Being a founder is not just about leading a team, coaching a team, managing a team. But it's also about improving myself, growing myself. Because being a founder is about growth. It's about growth mindset. It's about growing yourself with the company. It's about growing your company. And it requires some dedication to do that - growing knowledge and learning. During this interview, you will learn four things: How he's working with customers to ensure JotForm's success His first principles for managing growth and avoiding getting bogged down in busy work. How he's organized his development teams and their rituals to ensure momentum on the one hand and optimal alignment on the other hand. How he approached competition from Google Forms to come out stronger themselves. For more information about the guest from this week: Aytekin Tank Website: Jotform Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 mins
  • #342 - Ozan Unlu, CEO of Edge Delta - on solving critical business problems.

    #342 - Ozan Unlu, CEO of Edge Delta - on solving critical business problems.
    Dec 11 2024
    This podcast interview focuses on the entrepreneurial journey to eliminate the risk that cost businesses thousands of $ per second of downtime. My guest is Ozan Unlu, Founder and CEO of Edge Delta. Ozan has had an unconventional career path that spans multiple disciplines. He started as a nanoscientist and researcher before transitioning into the tech world. His professional journey includes roles at major tech companies. He worked as a Software Development Lead and Program Manager at Microsoft, and as a Senior Solutions Architect at Sumo Logic. In September 2018, he founded Edge Delta after recognizing the need for a new approach to handling the exponential growth of data in modern organizations. Their mission: Change the way enterprises manage their data - particularly in mission-critical systems. And this inspired me, and hence I invited Ozan to my podcast. We explore what it takes to navigate the complexities of building a successful B2B SaaS company in a competitive landscape. He elaborates on his approach to solving mission-critical problems and building credibility in deep-tech enterprise markets around a new category. Ozan also shares how he's maintaining a long-term vision while addressing urgent needs - and what he's doing differently to assemble and align a world-class team. Lastly, he discusses the challenges of market education, gaining early adopters, and scaling efficiently. Here's one of his quotes If you're at an early-stage startup, look at how you're solving problems. Don't put more problems on other people's plates. Say, “Hey, this is how I'm solving a problem. This is what I think is the best approach.” And if people disagree with you, just make sure you're walking away with a mutual commitment. We do this all the time, whether it's myself or someone else at the company where you say, You know what, I disagree, but I'm committed. Let's go do it that way. That's super important because when you're dealing with companies that make hundreds of millions of dollars in profits a day, that is very hard to fight against if you aren't all in lockstep and marching forward. During this interview, you will learn four things: What he learned from their rapid growth period (6x employees in one year) and what he'd do differently next time. Why he's saying no to companies like Apple (even though they might be able to help them). Why he continues to focus on solving big technical problems rather than taking an easier route. What he's done to build credibility and trust in the market. For more information about the guest from this week: Ozan Unlu Website: Edge Delta Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it’s actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It’s short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins

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