In this episode of The Amazon Playbook, host and CEO Yonah Nimmer sits down with Cameron Smith, co-founder of Thrival Muscle Recovery, to explore how a college side project turned into a fast-growing wellness brand. Cameron shares the journey from 3D printing prototypes in his garage to scaling sales on Amazon with the help of Amazon Growth Lab.

Discover the challenges of building a brand, the importance of organic visibility, and the power of supply chain management. Whether you’re launching on Amazon, managing inventory, or trying to create a lasting brand, this episode is packed with practical insights.

Tune in to hear how Thrival grew from $67K to nearly $200K in monthly revenue, the value of balancing entrepreneurship with life, and why finding the right partners is key to success. Stay until the end for Cameron’s top advice for entrepreneurs entering the Amazon space.

Get a Free Amazon Audit Tailored to Your Business!

Visit Amazon Growth Lab to schedule your free audit and find out how we can help you unlock the full potential of your brand on Amazon. We’ll assess your current strategy and provide personalized insights based on proven techniques that have helped brands like Ray-Ban, Gucci, and Oakley succeed on the platform.

Why Choose Amazon Growth Lab?

• Proven results: Our clients experience massive growth, with some achieving 10X revenue increases within months.
• Expert team: With years of experience in Amazon SEO, PPC management, and listing optimization, we know what it takes to succeed on the platform.
• Data-driven approach: Our strategies are backed by in-depth market analysis and insights to ensure your brand reaches its full potential.

In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the world of online business mergers and acquisitions with David Newell, Senior Advisor at Quiet Light. With over 10 years of experience and having facilitated the sale of more than 130 businesses totaling over $300 million, David shares his invaluable insights on what it takes to sell a thriving Amazon brand. They discuss everything from maximizing valuation, preparing for an exit, and why building a business that can thrive without you is key. Plus, they explore the state of the Amazon market in 2024, why some brands are struggling while others are booming, and how to plan your business for success. If you're an Amazon seller looking to grow and potentially sell, this is the episode for you.

Key Takeaways:

• Plan for Exit Early: David emphasizes the importance of structuring your Amazon business for sale well in advance, ensuring clean financials and a business that can run smoothly without the owner’s daily involvement.
• Valuation vs. Saleability: It's not just about how much your business is worth, but how easy it is to sell. Well-prepared businesses with strong fundamentals attract more buyers and higher valuations.
• Amazon Market Shifts: Rising costs like PPC have made it harder for Amazon brands to maintain high profit margins. However, businesses with strong market positions and dominant share are still thriving and commanding top-dollar multiples.
• Maintain Momentum: If you're planning to sell, continue running your business with full energy and focus. Buyers are more attracted to brands that are still growing and have momentum, rather than ones where the owner has taken their foot off the gas.

Sponsored by Amazon Growth Lab – helping brands achieve explosive growth through organic visibility.

Get a Free Amazon Audit Tailored to Your Business!

Visit Amazon Growth Lab to schedule your free audit and find out how we can help you unlock the full potential of your brand on Amazon. We’ll assess your current strategy and provide personalized insights based on proven techniques that have helped brands like Ray-Ban, Gucci, and Oakley succeed on the platform.

Why Choose Amazon Growth Lab?

• Proven results: Our clients experience massive growth, with some achieving 10X revenue increases within months.
• Expert team: With years of experience in Amazon SEO, PPC management, and listing optimization, we know what it takes to succeed on the platform.
• Data-driven approach: Our strategies are backed by in-depth market analysis and insights to ensure your brand reaches its full potential.

In this episode of The Amazon Playbook, host Yonah Nimmer dives deep into the entrepreneurial journey of Andy Ali, CEO of E-Shades, the largest Amazon dealer of Ray-Ban sunglasses. Andy shares how he grew his business from selling travel accessories on eBay to running a $45 million-a-year enterprise focused on exclusive Ray-Ban bundles on Amazon.

Key Highlights:

• From $200K to $850K Monthly Sales: Andy’s collaboration with Amazon Growth Lab fueled exponential growth while maintaining a consistent ACOS. Learn how they’re on track to hit the $3M monthly mark.
• Mastering the Amazon Marketplace: Andy reveals the strategic shift from eBay to Amazon, explaining how building exclusive bundles gave him an edge in a highly competitive market.
• Bundle Innovation: Discover Andy’s groundbreaking strategy of pairing Ray-Ban sunglasses with custom accessories like cleaning kits and cases to create proprietary listings that competitors can’t touch.
• Navigating Challenges: From recovering $300K in clawbacks with Amazon Growth Lab’s help to focusing on long-term stability, Andy shares the key challenges and solutions that shaped his business journey.
• Words of Wisdom for Entrepreneurs: Andy discusses the importance of sound decision-making, staying organized, and focusing on long-term value over short-term gains.

Tune in to hear the full story behind E-Shades’ success and pick up valuable tips on how to grow your own brand on Amazon!

Get a Free Amazon Audit Tailored to Your Business!

Visit Amazon Growth Lab to schedule your free audit and find out how we can help you unlock the full potential of your brand on Amazon. We’ll assess your current strategy and provide personalized insights based on proven techniques that have helped brands like Ray-Ban, Gucci, and Oakley succeed on the platform.

Why Choose Amazon Growth Lab?

• Proven results: Our clients experience massive growth, with some achieving 10X revenue increases within months.
• Expert team: With years of experience in Amazon SEO, PPC management, and listing optimization, we know what it takes to succeed on the platform.
• Data-driven approach: Our strategies are backed by in-depth market analysis and insights to ensure your brand reaches its full potential.