This episode of The Art of Entrepreneurship is for anyone considering a major business transformation and wondering how to make bold changes without losing what made them great in the first place.

My (very special) guest today is Jenny Weeden, President and Partner at our marketing agency, Accelity. Jenny and I discuss our recent relaunch of Accelity, what led to the decision to shake things up, and how the team approached rebranding while staying true to our roots. We talk about the tough calls, the mindset shifts, and why embracing change—no matter how uncomfortable—can be the key to long-term success.

Tune in for our conversation on how Accelity embraced fearless moves to reinvent the brand and why sometimes, you have to blow things up to build something even better.

✨ Check out the new website! accelitymarketing.com

Jenny Weeden is President and Partner at Accelity, a marketing agency focused on growing scaling businesses. She understands startups and scaling companies, having been a first-time small business entrepreneur as a co-founder of Women’s Entrepreneurship Week, a week dedicated to connecting, supporting and empowering women professionals in the Milwaukee area.

In her free time, Jenny loves volunteering at Kinship Community Food Center and, as a proud UW-Madison alumni, cheering on the Wisconsin Badgers.

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• Podcast: How to make lasting personal and cultural change in business w/ Jenny Weeden, President of Accelity
• Podcast: Evaluating new business ideas, making the leap & handling change w/ Marcus Murphy, co-founder and CEO of The Five Percent
• Podcast: Big swings & betting on yourself with solopreneur Justin Welsh

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

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This episode of The Art of Entrepreneurship is for anyone curious about diving into the world of AI. It can feel like an extreme topic—some fear it, while others are all in, ready to capitalize on it.

My guest today is AI consultant and coach Jonathan Mast, who has trained thousands of professionals in AI and built a community of over 400,000 enthusiasts. Jonathan and I discuss why AI isn’t just for entrepreneurs and business leaders, how it can simplify routines, and which AI tools—beyond ChatGPT—are worth exploring.

Make sure you tune in for a deeper look at how AI can enhance everyday life, creating smoother and more efficient experiences.

Since 1995, Jonathan Mast has been at the forefront of digital innovation, seamlessly blending marketing expertise with cutting-edge technology. Over the past two years, he has emerged as a leading authority on AI prompting mastery, helping businesses and entrepreneurs save time, increase profits, and deliver exceptional value through actionable AI strategies with his consulting firm, White Beard Strategies.

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• Podcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI
• Podcast: Admiring your success w/ technology exec Zuhairah Scott Washington
• Podcast: Do what you love & you'll never work a day" w/ mindset coach William Deck

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

Hit me up!

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In this episode of The Art of Entrepreneurship, we’re prioritizing discernment. As you grow in your career, it’s not about spotting every problem, it’s about knowing which ones truly matter.

I’ll share how I’ve learned to filter what’s urgent versus what’s important, let go of the need for control, and focus on the bigger picture (not just my personal preferences).

Tune in to hear how sharpening your discernment skills can make you a stronger leader and help you center on what truly moves the needle.

🔗 Here’s the TikTok I mentioned in the episode (via Grace McCarrick) https://www.tiktok.com/@graceforpersonalityhires/video/7433091337286585642?lang=en

• Podcast: The best work is not done at your desk
• Podcast: How to be a leader when you don’t want to be a manager
• Podcast: How to turn letdowns into opportunities

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

Hit me up!

LinkedIn

Instagram

TikTok

Website