Episodes

  • The Art of Social Media: Season 1 Recap and Insights (Part 2)

    The Art of Social Media: Season 1 Recap and Insights (Part 2)
    Jun 6 2023
    Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.
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    22 mins
  • The Art of Social Media: Season 1 Recap and Insights

    The Art of Social Media: Season 1 Recap and Insights
    May 16 2023
    Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape.
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    24 mins
  • Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence

    Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
    Apr 26 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions. They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
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    21 mins
  • Part 1: Exploring the Impact of Social Commerce on US Retail with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence

    Part 1: Exploring the Impact of Social Commerce on US Retail with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
    Apr 19 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions. They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
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    22 mins
  • Part 2: The Art of Business Growth: Proven Hacks and Strategies to Scale Your Company Through Social Media with Justin Rowe, Founder and Chief Marketing Officer of Impactable

    Part 2: The Art of Business Growth: Proven Hacks and Strategies to Scale Your Company Through Social Media with Justin Rowe, Founder and Chief Marketing Officer of Impactable
    Apr 12 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss LinkedIn hacks for reaching positive ROI, strategies for scaling your business, and creative pay approaches to attract the right people into your company.
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    24 mins
  • Part 1: Winning Strategies for Becoming a LinkedIn Legend with Justin Rowe, Founder and Chief Marketing Officer of Impactable

    Part 1: Winning Strategies for Becoming a LinkedIn Legend with Justin Rowe, Founder and Chief Marketing Officer of Impactable
    Apr 5 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss effective strategies for organic posting and growth on LinkedIn, content distribution on other channels, and using LinkedIn Ads to build a community around a brand.
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    25 mins
  • Part 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions

    Part 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
    Mar 29 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the importance of nurturing an emotional connection and continuum with a community, how to form a successful community, and future community trends marketers should start leveraging today.
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    20 mins
  • Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions

    Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
    Mar 22 2023
    In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the power of community-based marketing, how it can help businesses create an emotional connection with customers, and the three distinguishing factors of a community.
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    23 mins