Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are talking about the power of reflecting back on 2024 in order to set yourself up for a successful 2025.

Specifically, we recommend reflecting on:

• Top Lessons Small Businesses Learned in 2024

What were the lessons you learnt last year (good or bad)?

What specifically have they taught you?

What knowledge have you gained?

• Reflect On and Celebrate Your Wins:

Acknowledge the milestones you achieved, big or small.

It’s important to remember the good things we achieve in business.

What the January 2024 version of you think of these wins?

• The Numbers

Look is your profit and loss, what is it telling you?

Reflect on the key metrics that matter to you.

Can you look at reviews and customer feedback data?

• Reflect on Mistakes Without Guilt:

If you are striving to improve or grow your business, you will make a mistakes, celebrate them, they are signs you’re learning;

Approach this in a guilt-free way, mistakes are part of business

What lessons have you learnt from these mistakes?

We recommend creating a 'Lessons Learned' document as part of your reflection process that you can come back to and build on.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are following on from our discussion last week with Ryan Griffin from Chunky Duck.

Today we are sharing 5 simple SEO strategies for small businesses who want to do a little DIY SEO over the Christmas period.

Our 5 strategies are:

1. Keyword Research – Find What Your Customers are Searching For

Keyword research is the foundation of any successful SEO strategy. It helps you understand what terms your potential customers are using to search for your products or services.

Tip: Look at competitor websites to identify keywords they’re ranking for.

2 Optimize Website Titles and Meta Descriptions

Titles and meta descriptions are the first things people see on search engine results pages (SERPs). Well-optimized titles and descriptions can significantly improve your click-through rate (CTR).

Tip: Keep your titles and meta descriptions focused on the user’s intent – what do they want to know or solve by clicking on your link?

3. Create High-Quality, Engaging Content

Google values content that is helpful, informative, and answers user queries. Creating high-quality content is one of the best ways to improve your SEO ranking and engage your audience.

Tip: Include relevant keywords in your blog titles, headings, and within the content naturally, but avoid keyword stuffing.

4. Improve Your Website’s Mobile Experience

With more people using smartphones to browse, Google considers mobile-friendliness a key ranking factor. A website that is mobile-friendly provides a better user experience and boosts SEO.

Tip: If your site is slow on mobile, consider optimizing images and removing unnecessary plugins that may be slowing it down.

5 Encourage and Manage Customer Reviews

Online reviews are a powerful ranking factor, especially for local SEO. Positive reviews not only improve your reputation but also influence search engine rankings.

Tip: Use reviews to identify common customer pain points or satisfaction factors, and improve your products or services based on feedback.

Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are joined by special guest Ryan Griffin from Chunky Duck.

Like many of us entrepreneurs, Ryan’s journey to his current business has not been a straight line. Initially a professional baseball player, he returned to Australia ready to start his career in digital marketing. He worked for many years in a marketing agency before turning to scuba diving and juggling freelancing. As Covid hit he went all in on his own digital agency–now known as ChunkyDuck.

In today’s discussion Ryan helps us understand what SEO (Search Engine Optimisation) is, and why it’s important for every business. We also discuss the impacts AI is having on search, SEO and organic reach.

If you’d like to connect with Ryan you can find him on LinkedIn here, or head over to Chunky Duck to check out their work.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.