In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.

We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.

You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.

Tune in and learn:

+ How we ranked #1 in just 67 days for a competitive SEO keyword

+ The exact process we used to build effective backlinks

+ Why optimizing your landing page is critical for SEO success

This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction: The SEO Experiment

04:05 Ranking #1 in Just 67 Days

07:50 Beating Competitors with SEO

11:43 Building a High-Impact Landing Page

15:35 Why Money Keywords Matter for Demand Gen

20:00 Boosting SEO with Backlinks

24:10 Leveraging Internal and External Links

29:13 Optimizing Your Content for Search Engines

32:37 Using Media to Enhance Your SEO Strategy

36:12 Maximizing SEO for Sales Enablement

39:13 Why Consistent SEO Effort is Key to Success

41:24 Future SEO Strategies: Scaling for Growth

43:07 Conclusion: Key Takeaways and Final Thoughts

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E160 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

How We Ranked #1 for Our B2B Keywords

In this episode, we’re diving into a live SEO experiment to see how fast we can rank for our money keywords, and you’ll learn the exact steps we take to do it.

We’ve got SEO expert Sam Dunning on board to guide us through competitor analysis, keyword selection, and building an optimized page to rank on Google.

Tune in and learn:

+ How to choose money keywords that convert

+ On-page SEO techniques that drive results

+ How to leverage backlinks and internal linking for faster rankings

This episode is a must-watch if you want to drive more traffic and leads to your business by ranking for the keywords that matter most!

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:48 Sam Dunning’s SEO Strategy for Ranking Keywords

02:10 Case Study: Ranking “B2B SEO Agency” in 90 Days

05:18 Choosing Money Keywords: Demand Generation Course

07:39 Competitor Analysis: Cognism and CXL

10:40 Keyword Strategy: Course vs Program

12:30 Page Structure and On-Page SEO Basics

15:55 Crafting the Perfect Meta Title and Description

18:50 Creating a High-Converting Hero Section

22:12 Internal Linking: Boosting Crawlability and SEO

26:20 Leveraging Backlinks: Quick Wins for Authority

30:15 Using FAQs to Overcome Objections and Build Trust

34:10 Monitoring and Optimizing Over Time

37:45 Lessons Learned from Sam’s SEO Journey

41:12 Key Takeaways and Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E159 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

This week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it.

We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter experts, or failing to align with sales, we’re here to guide you through it step by step.

Tune in and learn:

+ Why deeply understanding your ICP is critical to success

+ How to build trust using subject matter experts in your content

+ How to stay consistent and measure your results properly

This episode is a must-watch if you’re struggling to get the most out of your demand generation efforts. We’ll show you how to fix the top 5 issues and get your program back on track.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction: Why Demand Generation Fails

00:48 Overview of the 5 Bs Framework

01:45 Reason 1: Not Understanding Your ICP

04:30 The Importance of Qualitative Research

06:00 Reason 2: No Subject Matter Experts

08:50 Why Trust is Built on Expertise

10:45 Reason 3: Lack of Systems and Consistency

12:30 Building a Content Repurposing System

14:10 Demand Generation Takes Time

16:00 Reason 4: Poor Measurement of Success

18:30 Leading vs Lagging Indicators

19:45 Reason 5: Misalignment Between Sales and Marketing

21:30 Feedback Loops Between Sales and Marketing

23:00 Reason 6 (Bonus): Lack of Patience

24:40 Final Thoughts and Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E158 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing