In this episode, we nerd out with Molly Bossardt, a Facebook Advertising Specialist known for delivering outstanding results for wine brands (like a jaw-dropping 10x return on ad spend!). With a Master's in Art Business and over nine years of marketing experience, Molly founded Bread & Butter Digital Marketing in 2020 to revolutionise winery marketing in Charlottesville, Virginia, and beyond.

Meet Molly:

Molly has blended academic expertise with practical experience to drive revenue through innovative marketing campaigns. She is acutely aware of the wine industry's hurdle: the imperative to allure younger demographics as older cohorts diminish.

Navigating the Digital Landscape:

Molly delves into her journey navigating Facebook and Instagram advertising for wine brands, shedding light on the platforms' ever-changing landscape. She explores current effective strategies amidst dynamic shifts and touches on the evolving role of AI in advertising.

Targeting and Creativity:

She delves into the importance of "creative" targeting in effectively captivating the "new consumer" on these platforms and how to leverage AI to keep ad costs down and converting better.

Digital Strategy for Wineries:

We scrutinise the role of advertising in wine brands' overarching digital strategy, clearly distinguishing between lead generation and direct sales objectives.

Budgeting and ROI:

We also delve into the pay-to-play dynamics of social media advertising, offering insights into establishing optimal ad budgets for wineries. Furthermore, she discusses differing agency viewpoints on ad spend, stressing the significance of customised strategies and measurable ROI.

Want to learn more from Molly?

Connect with Molly Bossard for further insights and resources.

LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/

Website: ⁠https://www.breadandbutterdigitalmarketing.com/

Free Facebook Ads Audit (valid May 2024): https://www.breadandbutterdigitalmarketing.com/free-meta-audit

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.

In today's episode, we dive into digital marketing and SEO strategies tailored to beverage brands. Our guest, Connor Widder, is the owner and founder of KRU Marketing, which helps wineries get more tasting room reservations, online wine sales & wine club subscriptions through search marketing campaigns. He has helped wineries grow sales from $3 M to $30M through his Framework and will be spilling some of his secrets here today and in the Beverage Business Hub, where we are super excited to welcome him as a guest expert!!!!

What’s in this episode? 

Understanding the Significance of SEO for Beverage Brands

We discuss the role of SEO in capturing consumer interest, driving website traffic, and ultimately boosting sales for beverage brands in an increasingly digital marketplace.

Key Insights into Effective SEO Strategies

Connor shares practical SEO tactics and success stories, illustrating how optimising website content can dramatically enhance online visibility, and drive both online and offline sales.

Common SEO Pitfalls to Avoid

Connor highlights mistakes made by beverage brands in SEO implementation, such as neglecting core SEO features on product pages and overlooking proper content structuring.

Measuring ROI and Success in SEO Efforts

Connor provides valuable insights into tracking the ROI of SEO campaigns, emphasising the importance of setting up analytics tools and aligning digital marketing efforts with tangible business outcomes.

Strategic Approach to Digital Marketing for Wineries

The episode highlights the need for wineries to view digital marketing as a long-term investment, prioritising strategic planning and expert guidance to maximize ROI and drive sustainable growth.

Want to learn more from Connor?

Connect with Connor Widdler for further insights and resources.

LinkedIn: https://www.linkedin.com/in/connorwidder/

Website: https://krumarketing.com/

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.

Welcome to The Beverage Business Hub⁠-Cast! Today, we're delving deep into the world of personal branding, tailored for the wine industry, with our expert guest, Priscilla Hennekam. Priscilla, a true innovator, wine specialist consultant, and seasoned business owner, joins us to share her wealth of experience and insights. Together, we're uncovering the ins and outs of personal branding—sharing our journeys, the challenges, and the incredible professional successes it brings. Tune in to absorb Priscilla's expertise, insights and experiences and discover how personal branding can set you apart and secure you opportunities in our industry!

Why Personal Branding:

In today's digitally-driven landscape, a personal brand serves as your unique stamp in a crowded online sphere. Crafting a compelling personal brand isn't just about visibility—it's about creating your OWN opportunities and letting people get to know, like and trust you before deciding to work with you on a project or opportunity. 

5 Practical Steps to Kickstart Your Personal Brand:

1. Decide:

Making the decision to cultivate a personal brand marks the pivotal starting point. It's about committing to showcasing your professional identity and leveraging platforms like LinkedIn, Instagram, Facebook, or other mediums as your stage. This intentional choice sets the groundwork.

2. Find Your Niche:

Identifying your unique niche is pivotal for a strong foundation. It's not just about being in an industry; it's about pinpointing what uniquely sets you apart within that realm. This involves recognising your strengths, passions, and expertise that distinguish you from others. By defining your niche, your brand gains a clear and distinct identity within the market, making it easier to resonate with your target audience.

3. Be Authentic:

Authenticity forms the core of a compelling personal brand. It's about showcasing the true essence of who you are—your values, beliefs, and genuine self. Authenticity breeds trust and establishes deeper connections. People are naturally drawn to sincere and real individuals, creating a loyal audience base that resonates with your authentic message.

4. Share Your Value:

Providing value is essential in establishing your brand's credibility. Share your expertise, knowledge, and insights generously. Utilise various mediums—blogs, podcasts, videos, social media posts—to offer solutions, tips, and valuable content related to your niche. Consistently delivering value positions you as an authority in your field, enhancing your brand's reputation.

5. Show Up:

Consistency is the linchpin of building a personal brand. It requires persistent effort and visibility. Consistently engage with your audience across chosen platforms—be it LinkedIn, Instagram, or a personal website. Regularly contribute to discussions, share updates, and actively participate in industry-related conversations. The consistent presence reinforces your brand's visibility and reinforces your message, creating lasting impact and resonance within your audience.

Where can our guests find you?

Connect with Priscilla Hennekam for further insights and resources here: 

Main website - ⁠http://www.hennekamwines.com/

Linkedin Profile - https://www.linkedin.com/in/priscillahennekam/

Instagram - https://www.instagram.com/hennekamsommeliere/

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ https://crushatsocial.ac-page.com/beverage-business-hub-join-us