The Bright Balloon

By: Sara Meyer
  • Summary

  • Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business! I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon
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Episodes
  • 275. Boosting your customer experience | Nicole of Let Nicole Help
    Nov 5 2024
    In this episode I’m chatting with my friend Nicole, who helps a lot of people with their 17hats CRM, but also with other aspects of the customer experience. I’ve said this before, but the more I do balloons the more I think that balloons are about 20% of the equation and the rest is how you run your business. So we chat about some ways to give your customers a good experience, like: How to become known to prospective customers in the first placeUsing your leads’ own wordsWays to help yourself get solid leadsWays to nurture your leads & stay top of mindElevating their experience while fulfilling the serviceMaking yourself look professional in the way you collect info from your customersHow to take care of your customers after the jobHow all of these things come full circle Then as we wrap up, we focus in on three specific actions that you can take to get a jump on improving your customer experience today. And in the UGlu Hotline, hear a good tip for site visits! RESOURCES MENTIONED: 17hats (get 50% off your 1st year) Balloon Suite Havin' A Party Wholesale (save 5% with code BRIGHT) UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 PremiumConwin NEW! 2025 Bright Balloon Business Planner ALOFT (save $10 with code BRIGHT) ballooncoach.com | Balloon Boss Mastermind & Summit 5-day Customer Experience Email Course | @letnicolehelp Car sickness glasses (they worked!) - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Freeform Freedom | More courses @thebrightballoon The Bright Balloon on YouTube
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    52 mins
  • 273. Stopping Balloons | Melody of Feathered Fox Designs
    Oct 29 2024

    In this interview we’ll hear about what it’s like to stop providing balloon decor. Melody announced on Instagram a while back that she was no longer going to be doing installations, and in fact was beginning to count down the days to her last one.

    She tells us how she was having her best year ever, in terms of sales and the clients she was working with, but behind the scenes was struggling physically with an old injury that progressively got worse. Hear about all of the options she considered, and why she opted for an actual announcement over quietly closing down the business. Then she also tells us what she’s up to now, in the short term, as she discovers what her next big thing is.

    Other topics we talk about included:

    • Hiring and training
    • Managing growth
    • The physical nature of the job
    • Comparison and relationships
    • Personal branding & her content plan

    I really appreciated Melody’s openness and honesty about this decision and the process, and since I know we all feel burnt out every so often, there’s likely some parts of her experience that you’ll relate to as well.

    And in the UGlu Hotline, get a tip for when you’re participating in a parade!

    RESOURCES MENTIONED:

    17hats (get 50% off your 1st year)

    Balloon Suite

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)

    Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

    PremiumConwin

    NEW! 2025 Bright Balloon Business Planner

    ALOFT (save $10 with code BRIGHT)

    ballooncoach.com | Balloon Boss Mastermind & Summit

    - - - -

    Get bonus episodes

    50 Ideas for Email Marketing | Join the Bright Balloon email list

    Courses

    @thebrightballoon

    The Bright Balloon on YouTube

    Show More Show Less
    1 hr and 8 mins
  • 271. Having a front row seat
    Oct 22 2024

    In this episode I’m interviewing someone who has been in balloons for the same amount of time as me… it’s my husband! Someone on Instagram had suggested the idea and we rolled with it. After all, he’s had a front row seat to Wisconsin Balloon Decor (and all my business ideas) from the very beginning so it was fun to have him share his experience.

    And since the idea originated on Instagram, I went back to the source for questions I should ask Zac, and I think anyone who also has a spouse or significant other along for the ride will enjoy hearing his perspective.

    Zac and I talk about:

    • Where he feels comfortable and wants to help
    • How he’s learned my installation style and standards
    • His favorite and least favorite things about being married to a balloon decorator
    • What it’s like when I travel
    • If he ever had any doubts about the business
    • … and a few of my own questions for him!

    Bear with us in the beginning as we fight through a bit of awkwardness, but we share openly about running the business while juggling kids and so much more. Thanks to everyone who submitted questions!

    Then in the UGlu Hotline, you’ll hear about a banking option that has helped one artist implement the Profit First method.

    RESOURCES MENTIONED:

    17hats (get 50% off your 1st year)

    Balloon Suite

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)

    Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

    PremiumConwin

    NEW! 2025 Bright Balloon Business Planner

    ALOFT (save $10 with code BRIGHT)

    ballooncoach.com | Balloon Boss Mastermind & Summit

    - - - -

    Get bonus episodes

    50 Ideas for Email Marketing | Join the Bright Balloon email list

    Courses

    @thebrightballoon

    The Bright Balloon on YouTube

    Show More Show Less
    40 mins

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