In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of their primary business, while also minimising risks and leveraging tax benefits. They discuss strategies like using superannuation for property investments, buying properties with room for business growth, and working with buyer's agents for better market insights. Charles emphasises the importance of strategic planning, understanding cash flow impact, and using experts for financing and property acquisition. This episode offers valuable guidance for business owners looking to diversify their assets and grow long-term wealth.

Charles Zerafa With over 25 years of experience in Business and Corporate Banking, Charles Zerafa is a seasoned finance broker renowned for his ability to tailor finance solutions to meet the unique needs of each client.

His career has spanned across various roles as a Relationship Manager and Finance Analyst, amassing a remarkable track record of handling lending applications exceeding $1.0 billion, encompassing diverse industries from small businesses to multinational corporations.

Connect with Charles
charleszerafa.com.au

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In this episode of "The Business Behind Your Business," host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality standards, particularly ISO 9001, and how they have shifted from being overly prescriptive to more flexible, allowing businesses to tailor their processes to their specific needs.

John shares valuable insights from his 30+ years in the industry, explaining the differences between quality control, quality assurance, and total quality management. He emphasizes the importance of having one source of truth in your business processes to ensure efficiency, confidence, and continuous improvement. They also discuss the benefits of quality certification, particularly for businesses seeking to work with larger corporations or government contracts, and the potential pitfalls to avoid.

John also offers practical advice on how businesses can approach quality certification, including options for trial and error, hiring subject matter experts, or outsourcing the process.

John Mason is the founder, managing director, author and managing consultant with Oberon NSW Pty Limited, trading as QualityIQ. They are a team of management system consultants specialising in ISO certifications, who are quality, environmental, safety and information security certified themselves proving they can walk the talk. John and his team, guarantee ISO quality certification (and ongoing support) via a proven 5 step, fixed fee, 10 week program. With 32 plus years in business, John developed his own 24/7 virtual quality management platform, with a 100% certification first time track record. QualityIQ’s client list includes Comsol, Data Tools, Sydney Hills Business Chamber, Volkswagen, Monash University and Hyundai. They are currently the virtual quality manages for 82 clients many of whom are 2~50 employees. On a personal note, John is an author of two books, the non-executive director of three other organisations, married with three adult daughters, and enjoys physical fitness, personal development, ballroom dancing and travel.

Contact details:

john.mason@qualityiq.com.au
Ph 1300 899 443
Mobile 0418 462 311
www.qualityiq.com.au
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In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as the Managing Director of a leading marketing agency, Kerim discusses how businesses often skip vital strategic steps, leading to poor outcomes. He emphasizes that marketing should focus on delivering commercial results, not just using trendy tools like SEO or Google Ads. The key lies in starting with a solid plan, much like calling an architect before building a house.

Kerim shares practical advice on understanding customer profiles, retention strategies, and building effective marketing foundations. He highlights the importance of measuring results—such as cost per acquisition—and tailoring marketing channels to align with business goals. Throughout the conversation, both Paul and Kerim stress the significance of putting customers at the centre of your business strategy and why businesses must invest in long-term marketing plans to achieve sustainable growth.

Kerim El Gabaili Kerim's key achievements include:
Managing Director at OnePoint: Kerim has consistently driven innovation and transformative strategies, resulting in multifaceted value for clients and a plethora of prestigious accolades, including two AMIA Awards.
Global Financial Crisis Leadership: Amidst the 2009 Global Financial Crisis, Kerim led OnePoint to clinch the Deloitte Fastest FBA Growing Business award in NSW and ACT for businesses under 15 staff.
Pioneering Marketing Strategies: Under the Prografica brand, Kerim spearheaded Australia's pioneering adoption of Multi-Channel Cross Media strategies with PURLs.

• 4 years on the B2B Expert Panel at ADMA
• 6 years Advisory Board at IBSA and PwC
• 3 years Chair of Sydney Digital Co-op $130M group turnover
• Podi Award winner for an international campaign in California, USA
• 2 AMI Awards for Subaru & Accor
• 2 Terms as Board Member of ICCI (Italian Chamber of Commerce and Industry)
• President, Vice President, and Board Member of AABC (Australian Arab Business Council)
• Board Member at SHBCC (Sydney Hills Business Chamber of Commerce)
• CPM & Fellow of the AMI (Australian Marketing Institute)
• Australian Marketing Institute Awards judge in 2023/2022
• External marketing manager for 6 companies responsible for $250M in sales.
• Football coach of the year 2024 at Epping FC

Website 1pt.com.au
Email kerim@1pt.com.au
Phone 0414 442 217

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