In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion.

Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.

Conversation points:

• Tips to improve podcast reach and audience engagement
• Benefits of networking with other podcasters
• Editing techniques for podcast spacing
• Podcast formats and effective interviewing techniques
• Platforms for advertising podcasts and turning guests into prospective clients
• Editing content and the importance of a website for SEO
• Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.

Gini gives additional insight into marketing, public relations, digital media, and the PESO model.

Conversation points:

• PR vs Marketing - Is there a difference in a digital landscape?
• Proving PR and Marketing efforts in the bottom line
• Video and Podcasting - Strong digital comms tools for businesses
• How digital media has changed PR
• The PESO Model to fuel brand reputation

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies.

Darrell gives additional insight into marketing, sales, and business strategies.

Conversation points:

• The concept of “full-service” marketing agencies
• Growth Marketing as a service niche
• Interesting Marketing Strategies
• Small businesses becoming more digital and automated
• Local marketing and its difference from corporate/global marketing

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.