This conversation with Clark Sell, founder of THAT Conference, delves into the intricacies of organizing community-driven tech conferences. Clark shares his journey from working in the tech industry to starting and running THAT Conference, along with another company called Unspecified. The discussion covers the challenges and changes in conference organization post-pandemic, including financial hurdles and attendee engagement. Through his story, listeners gain insight into the dedication required to run successful community events and the impact of such gatherings on personal and professional growth.

00:00 Opening and Guest Introduction

00:12 Conference Experiences and Accolades

01:56 Clark Sell: Beyond Conference Organizing

04:33 The Genesis of 'That Conference'

08:02 Navigating the First Event's Financial Challenges

10:55 The Intricacies of Conference Planning and Venue Negotiation

15:15 Sponsorships, Ticket Sales, and Financial Realities

24:58 Expanding to Texas: A New Frontier

27:58 The Unique Challenges of Event Planning

28:17 Innovating the Event Experience with Custom Tech

33:11 Exploring the Personal Journey: From Microsoft to Entrepreneurship

37:57 Navigating the Pandemic: Challenges and Adaptations

40:24 Envisioning the Future of Community Events

45:57 The Value of Community Conferences: A Call to Support

Creators & Guests

• Kevin Griffin - Host
• Clark Sell - Guest