America’s Major League Cricket has exploded onto the global cricket scene.

And one of its most fascinating franchises is the San Francisco Unicorns.

Led by Head Coach Shane Watson and a star-studded squad including Pat Cummins, Haris Rauf and Finn Allen, they were the runners-up in the 2024 tournament.

They’ve also created a unique brand and culture.

On this episode we’re joined by the team’s co-owners, Anand Rajaraman and Venky Harinarayan – two incredibly successful Silicon Valley entrepreneurs, lifelong business partners, and cricket fans who decided to embark on a sports adventure.

They share insights with us on their approach to ownership including, giving Shane Watson his first ever coaching gig,

Their data driven approach to building the team,

The Unicorns’ unique name and branding,

And their special partnership with Cricket Victoria in Australia,

And so much more.

ABOUT CRICEXEC

Cricket’s only trade publication. We cover the industry off the field -- the people, organizations, and deals that drive the sport.

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Finn Bradshaw, the ICC’s Head of Digital, has one of the most high impact jobs in all of cricket.

He oversees the ICC’s massive social channels, website and digital platforms, and reports directly to the ICC’s CEO. So he’s perfectly positioned to help grow the sport’s global audience and revenues.

And fortunately for the cricket world, Finn and his team are extremely passionate about what they do.

Watch our in-depth conversation with Finn that covers a variety of topics such as:

In this conversation, Finn discusses:

- the pivotal role of digital strategy in enhancing cricket's global reach and engagement.

- the ICC's digital initiatives, including social media strategies, content creation, and the importance - of connecting with diverse audiences, particularly in promoting women's cricket

- the evolution of cricket broadcasting

- the impact of the T20 World Cup

- growth of cricket in the US.

- the crucial role of sponsors

We also discuss Finn's career journey from Cricket Australia to the ICC.

The discussion highlights the importance of digital media and journalism in engaging audiences and the innovative approaches taken by various organizations in the cricketing world.

ABOUT CRICEXEC

Cricket’s only trade publication. We cover the industry off the field -- the people, organizations, and deals that drive the sport.

To read the latest industry news: https://www.cricexec.com

Subscribe to us on YouTube to get more great content!

Follow us on all other social platforms: @cricexec

Subscribe to our free "daily briefing" newsletter, delivered every weekday and read by top executives throughout the industry: https://www.cricexec.com/subscribe/

Boundaries North is one of the most innovative and exciting organizations in the cricket world today.

It’s a private company that formed a partnership with Cricket Canada in 2023 to monetize their full set of commercial rights – sponsorship, broadcast and merchandising.

In this week’s podcast we spoke to CEO Rahul Srinivasan: a former Canadian youth international cricketer who also worked in Canada’s professional rugby league solving similar problems.

Excited by the investment in cricket in the USA over the last few years, Srinivasan and his partners decided the same could be done for cricket in Canada.

Even though Boundaries North has only been active for 18 months, they’ve already put up some huge wins including major sponsorship deals for Cricket Canada with global brands such as Coke, TD, Nissan, and A&W.

But they’re doing a lot more than just monetizing rights – they’re helping drive infrastructure and grassroots development across Canada.

It’s an exciting conversation where Rahul talks about the specifics of Boundaries North’s business model, the details of its playbook, and their collective vision for the future of cricket.

For anyone who cares about Associate Cricket, or is interested in creative ways to grow the sport everywhere, this episode is a must watch.

ABOUT CRICEXEC

Cricket’s only trade publication. We cover the industry off the field -- the people, organizations, and deals that drive the sport.

To read the latest industry news: https://www.cricexec.com

Subscribe to us on YouTube to get more great content!

Follow us on all other social platforms: @cricexec

Subscribe to our free "daily briefing" newsletter, delivered every weekday and read by top executives throughout the industry: https://www.cricexec.com/subscribe/