• 61: I tracked every minute of work time for a year. Here’s what I learned.
    Jan 13 2025
    Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality.The importance of balancing billable and non-billable hours for business and personal success.How to optimise your work schedule for deep, meaningful productivity.Strategies to increase your hourly rate while reducing overall working hours.Why time is your most valuable resource and how to prioritise it effectively. Episode transcript: In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week over six different task types. This is my review of that year of work, and the lessons we can all take from it. But before we talk time, let’s talk about money. Tracking your finances is a non-negotiable for building a financially successful business. You should at least be tracking revenue, expenditure and profit from your business, and business health metrics like number of enquiries, number of new clients, client departures, and overall growth rate. But you know that. And money isn’t the only asset you’re trading in. You’re also trading in time. When your business is young, you’re time rich but money poor – you use your time to earn money. When your business is more mature, you’re money rich but time poor – you should use your money to buy back your time. The management consultant, Peter Drucker, told us, ‘What gets measured, gets managed’, and I wanted to better manage my time – knowing that how I spend my time is a direct influence on the quality of my life. So for every day of 2024, I tracked every minute of work I did. The results were pretty revealing, so I’d like to dig into the numbers. But first, some background info to give you a bit of context to better understand the numbers. First and foremost, I’m a Dad and a Husband. I’ve got two little girls, who in 2024 were four and two. Our four year old was in Kindy three days a week, our two year old is with us full time – with some really valuable support from the grandparents. We’ve never used daycare. My wife is a Director in a very successful Employee Relations and HR Consultancy. I work two full days a week, and two half days. That leaves me with three full days and two half days per week with my kids. Hopefully this bias of my time towards my family will tell you what my values are and where my priorities lie. This arrangement didn’t happen by accident. This is my 19th year as a business owner, and it hasn’t always been so ‘balanced’. In the early years I was working seven days a week. The hard work through my 20s and early 30s is what earned me the freedom I now have. Three years before we were planning to have kids, I intentionally re-engineered my business to ensure I could be the best Dad I could be. I’m now benefitting from that planning. We have a two week holiday every Christmas, and do four two night mini-holidays a year. I also take three ‘deload weeks’ per year, where I don’t do any client facing work, but focus on business development, writing, and any other little ‘non business side projects’ I’ve been thinking about (like writing a series of children’s books to help instil the values we believe are most important in our kids). I do my absolute best to make my time with the girls as intentional as possible. They do organised gymnastics classes, swimming lessons, rock climbing and dance, plus all the other stuff little girls do. I’m proud to be heavily involved in all this. At risk of gender stereotyping, half the week, I’m a ‘stay-at-home-mum’. And I love it. Two of my highlights of 2024 were teaching our four year old to ride a bike, and being in the water for swimming lessons with our two year old. My wife works three days a week, but also works a lot in the evenings. She’s the heart of our family, and is completely and utterly extraordinary as a mum, wife and business person. I currently run three main businesses, with a few side projects here and there. Check out episode 53 of The Business of Fitness Podcast ‘The four Es. A framework to build fitness businesses’ to learn about how I manage my businesses and projects. The first business is Range of Motion, a vehicle for my face to face Exercise Physiology and Coaching work. We have a 300sqm facility in Osborne Park, Perth. I work one-on-one with NDIS participants who rebate the cost of their consults through the NDIS. My rate for these is $167 an hour, and I do about five hours of this a week. My Personal Coaching sees me working primarily two or three on one with clients, where I earn $240 an hour for five hours a week. We also had long-term subleases set up with around 15 businesses and sole traders in 2024. The second business is my main source of income, Dan Williams Business Consulting, where I mentor business owners. I cap this service at 30 businesses at a time, and usually have a waiting list. My hourly income here is $280 an hour, though I do spend a lot of time ...
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    28 mins
  • 60: The 12 business books to read in 2025
    Dec 30 2024

    For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive impact on your fitness business.

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    12 mins
  • 59: The only 5 reasons your fitness business is failing
    Dec 15 2024

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. The five essential objectives every fitness business must meet to succeed.
    2. Why failing to create value turns your business into a hobby.
    3. How ineffective marketing leads to your business becoming a flop.
    4. The risks of undercharging and failing to deliver value.
    5. Why profitability is the ultimate measure of a sustainable fitness business.
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    8 mins
  • 58: How to grow a fitness business WITHOUT more clients/members
    Dec 1 2024

    If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business.

    And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it.

    The wrong question is…

    ‘How do I get more clients?’

    In this episode, Dan Williams reveals the question you should be asking to truly achieve business success.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. Why 'How do I get more clients?' is the wrong question to ask.
    2. The power of using 'five whys' to uncover the root problem in your business.
    3. Alternative strategies to increase profit without simply adding more clients.
    4. How 'satisficing' might be holding your business back.
    5. Why defining a 'full and good life' is essential for business success.
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    7 mins
  • 57: 3 ways to make it easier to earn more in a fitness business
    Nov 16 2024

    Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard.

    And yet so many business owners Dan mentors and works with seem determined to make it even harder.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier:

    1. Why starting with a problem, not an idea, leads to better business outcomes.
    2. The importance of targeting clients without barriers to your service.
    3. How hustle culture can mislead you into effort without impact.
    4. Real-life examples of businesses solving client needs effectively.
    5. Ways to assess if your effort aligns with your business’s priorities.
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    16 mins
  • 56: Increase profit without more members by tracking APM.
    Nov 3 2024

    There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. Why revenue alone is a misleading metric for fitness business success.
    2. How to calculate average revenue, expenditure, and profit per member.
    3. The importance of focusing on profit over revenue for long-term growth.
    4. Actionable steps to cut costs and increase profit per member.
    5. Retention benchmarks and strategies for a more scalable business.
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    15 mins
  • 55: The 19 ways to get more gym clients
    Oct 20 2024

    In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. Why using multiple marketing channels is crucial for client growth.
    2. How viral marketing and referral programs can drive new client inquiries.
    3. Tips for leveraging traditional media and unconventional PR for your business.
    4. The benefits of using content and email marketing to build trust and authority.
    5. How to stand out by adopting a 'blue ocean' strategy for your fitness business.
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    13 mins
  • 54: How his referral network earns him $3000 a week
    Oct 6 2024

    In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too.

    Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

    1. How to build a strong referral network in the fitness and health industry.
    2. The benefits of persistence and relationship-building for long-term business growth.
    3. Why active networking can outperform relying solely on word-of-mouth marketing.
    4. Practical strategies for approaching and connecting with referrers.
    5. How patience and consistency play a vital role in developing a successful referral network.
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    20 mins