"Measuring innovation is not about finding one perfect metric; it's about understanding the broader impact on your organization."

In this enlightening episode of the Innovation Rockstars podcast, we welcome Dan Toma, acclaimed author, innovation expert, and co-founder of OUTCOME to demystify the complexities of measuring innovation performance. Dan, known for his entrepreneurial spirit and deep understanding of enterprise transformation, explores why traditional R&D metrics fall short and shares his unique perspectives on effective innovation measurement. Whether you're a startup enthusiast or a leader in a blue-chip company, this discussion will challenge your assumptions and offer new insights into fostering innovation effectively within your organization. Join us as we dive deep into the art and science of innovation measurement with one of the industry's thought leaders.

This episode is a treasure trove of insights for aspiring innovators and entrepreneurs seeking practical advice on navigating the complexities of global business and making impactful decisions.

*** RELATED LINKS ***
For further reading, check out Dan's publications:

• Innovation Accounting - A practical guide for measuring your innovation ecosystem’s performance
• The Corporate Startup - How established companies can create successful innovation ecosystems

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