In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.

From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content.

Find out:

• The ideal interview length (and why anything over an hour is a risk)
• How often to run expert interviews and how to fit them into your content workflow
• The biggest mistakes marketing teams make when interviewing experts – and how to avoid them
• Why a relaxed, conversational approach leads to better expert interviews than a rigid Q&A
• How expert interviews fit into your wider content strategy

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively.

They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats.

Whether it’s short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you’re always getting the best return from your expert conversations that fuels your strategy for months.

Find out:

• How to turn expert interviews into multiple content formats
• Why they recommend short-form video
• How to make the most of platforms like LinkedIn and YouTube Shorts
• How distribution plays a role in maximizing reach and engagement
• The importance of engagement – and why posting isn’t enough

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record!

But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen.

In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, engaging expert interview. They cover the key steps to help everyone involved feel at ease, manage the technical side of recording, and ensure you walk away with content you can actually use.

Find out:

• Why pre-interview warm-ups make a big difference
• The best way to handle tech checks (and why you shouldn’t skip them)
• How to keep the conversation flowing while making sure you capture the right content
• The key to getting content that doesn’t feel scripted
• The role of a facilitator – and when to consider having one
• How to wrap up effectively and get feedback that makes future interviews even better

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/video10x-exec/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter