Steve Miksta is the Founder and CEO of Oppty, a transformative company that helps organizations significantly enhance their productivity and profitability. With a robust background in finance and technology, he is an expert in the strategic use of automation to foster exponential business growth. Steve's breadth of experience spans over a decade in the mortgage and financial industry, where his innovative approaches have been instrumental in driving success. As a dynamic leader, he focuses on enabling clients to clarify their objectives, deploy strategic processes, and leverage technology to realize their business goals.

Are you struggling to foster efficiency within your organization? How do you harness technology effectively without being overwhelmed by it? Could there be simple yet overlooked opportunities to spur your business growth?

A dynamic leader with deep roots in finance and technology, Steve Miksta delves into the integral role of people in driving technology's success in business. He shares personal stories and lessons from his journey, emphasizing the creation of clear objectives and leveraging employee insights instead of solely focusing on technology. Steve dismantles the notion that complex tech solutions are always the answer, advocating for a closer look at the human element behind the processes and identifying opportunities for improvements while scaling sustainably.

In this episode of The Customer Wins, Richard Walker interviews Steve Miksta, Founder and CEO of Oppty, about leveraging automation and strategic processes for business growth. Steve talks about Oppty and how focusing on people and processes can lead to increased productivity, why technology alone won't solve problems without proper input from team members, the significance of user feedback shaping technological advancements, and how to use human intelligence as a bridge to AI efficiency.

Tom Anderson is the Founder and CEO of Anasova, a platform dedicated to connecting individuals with financial advisors through innovative technology and free financial plans. As a visionary in the financial advisory space advocating for customer success, he is also an accomplished author, having published four books, including The Value of Debt. Before Anasova, Tom was an Executive Director at Morgan Stanley Wealth Management and the Founder, former CEO, and Chairman of Supernova Technology. A former 5X Barron's Top Financial Advisor, he is a regular speaker at events countrywide.

Many businesses struggle to guide their customers from start to finish and maintain momentum when consumer interest wanes. Are you in this category as a financial services brand? If so, are you curious about successful companies' strategies for keeping their customers engaged throughout complex processes?

Tom Anderson, an expert in the financial services world, describes the intertwined challenges of customer engagement and conversion in the financial services industry. He discusses the meticulous process of trial and error that led to the refinement of user experience and customer journey on freefinancialplan.com. Additionally, he emphasizes the need for advisory services to step in where automation ends, nurturing client relationships through personalized follow-up and leveraging AI to create a more tailored experience. Tom’s approach focuses on data-driven methods and customer feedback to continuously improve engagement and satisfaction.

In this episode of The Customer Wins, Richard Walker interviews Tom Anderson, Founder and CEO of Anasova, about creating effective customer engagement strategies in the financial services sector. Tom discusses how Anasova is redefining financial planning by connecting advisors with actionable data, how it identifies customer engagement patterns by analyzing sample data, and how advisors can nurture client relationships through continuous outreach.

Richard Walton is the Founder of Outsell Sales, a B2B marketing and sales company specializing in high-ticket item sales. With over 20 years of entrepreneurial experience, he has built and scaled numerous multimillion-dollar ventures. Richard's expertise lies in outselling competitors, turning sales feedback into valuable insights, and developing sales teams across different industries, including remote management. In addition to his business acumen, he dedicates time to public speaking and content creation, focused on sales strategies for robust business growth. His approach emphasizes deep customer understanding, operational focus, and the courting of top talent to ensure organizational success.

Are you tired of sifting through generic sales advice that doesn't fit your high-ticket B2B business model? Do you need a laser-focused strategy to connect with customers at a deeper level and drive your sales through the roof?

B2B sales expert Richard Walton delves into the secrets behind thriving in high-ticket B2B sales. He shares the significance of saying no and how a nuanced understanding of customer needs and a specialist's focus can help businesses attract A-players and command respect and attention in the marketplace. He emphasizes the critical role of patience and perseverance in nurturing potential client relationships over time, trusting the sales process rather than pushing for immediate results. Richard reveals how marketing is foundational in setting customer expectations and ensuring alignment from the first point of contact.

In this episode of The Customer Wins, Richard Walker interviews Richard Walton, Founder of Outsell Sales, about effective B2B marketing and sales strategies. Richard discusses how Outsell Sales helps companies with their B2B sales, why saying no can lead to increased revenue and organizational focus, patience and persistence as key components to shorten the B2B sales cycle, and the value of building trust with potential customers through non-sales interaction.