The Customer Wins

By: Richard Walker
  • Summary

  • This is The Customer Wins podcast where business leaders discuss their secrets and techniques for helping their customers succeed and in turn grow their company.
    The Customer Wins (c) 2023
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Episodes
  • [Author Series] Life and Money Alignment Secrets With Dr. Preston Cherry
    Dec 23 2024

    Dr. Preston Cherry is the Founder and President of Concurrent Financial Planning, a company dedicated to aligning clients' wealth with their well-being. Recognized as one of the top financial advisors in the US by Investopedia, Dr. Cherry is a Certified Financial Planner™ professional and a Certified Financial Therapist™ who has made significant contributions to his field. He serves as the Head of Financial Planning Program and Director of the Charles Schwab Center for Personal Financial Planning at UW-Green Bay and is a past president of The Financial Therapy Association. Passionate about advancing the human condition through financial education, Dr. Cherry holds a PhD in personal financial planning and is the author of Wealth in the Key of Life, which explores the interconnectedness of life and money.

    In this episode…

    In today’s fast-paced world, achieving financial harmony has become essential for living a fulfilled life. However, the pursuit of financial success often overshadows our fundamental well-being, creating a tense relationship with money. So, how can we reshape our relationship with money to align it with our deepest aspirations?

    Dr. Preston Cherry, a seasoned financial advisor and author, shares his unique approach to overcoming the barriers people face in achieving their desired life. He introduces the concept of financial harmony, emphasizing the importance of aligning one's financial decisions with personal values and life goals. Through insightful anecdotes and candid discussion, he challenges the notion that money is merely a tool, advocating instead for seeing it as a vital partner in life. By giving money a persona and recognizing its role in achieving life goals, individuals can find permission to pursue their dreams and aspirations without seeking external validation.

    In this episode of The Customer Wins, Richard Walker interviews Dr. Preston Cherry, Founder and President of Concurrent Financial Planning, about creating financial harmony. Dr. Cherry discusses how Concurrent Financial Planning helps clients align their wealth with their well-being, the interconnectedness of life and money in achieving happiness, the power of permitting oneself to pursue wealth and well-being, and the challenges and solutions for couples navigating financial planning together.

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    40 mins
  • Revolutionizing Fintech Sales Strategies With Wim Van Lerberghe
    Dec 16 2024

    Wim Van Lerberghe is the Founder of Advintro, which provides outsourced fractional sales services for fintechs, helping them scale and grow their businesses. Before founding Advintro in 2019, he spent two decades in enterprise sales with prominent firms such as Penson and Pershing. Originally from Belgium, Wim's diverse career includes graduating from law school and working as a tour guide in the USA before venturing into day trading. In his current role, he emphasizes building trust and genuine relationships, focusing on curating innovative fintech solutions for large organizations.

    In this episode…

    Entering the competitive landscape of the financial technology market can be a daunting challenge for fintech companies. As they strive to establish a foothold, these firms often encounter significant obstacles, including the complexities of building a robust network, earning customer trust, and successfully introducing innovative products to potential buyers. So, how can these companies navigate these obstacles while ensuring a seamless customer experience?

    Wim Van Lerberghe, an enterprise sales expert in fintech, delves into the innovative world of fractional sales, addressing these questions and outlining how his company transforms the fintech sales scene. Leveraging trust, expertise, and a unique vetting process, he explains how they connect innovative tech solutions with enterprises that benefit from them, creating win-win scenarios. Wim highlights the role of genuine relationships in business growth and how AI is reshaping the sales landscape without replacing the human element.

    In this episode of The Customer Wins, Richard Walker interviews Wim Van Lerberghe, Founder of Advintro, about how fintech companies can effectively scale and enter new markets. Wim discusses how Advintro helps fintech companies expand successfully through tailored sales strategies, the symbiotic relationship between fintech innovators and their institutional clients, the crucial role of trust in the sales process, and what makes a sales relationship work or falter.

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    34 mins
  • The Six F Strategy for Success With Brett Gilliland
    Dec 9 2024

    Brett Gilliland is the Co-founder and CEO of Visionary Wealth Advisors, an independent wealth management firm dedicated to providing world-class service to clients. He helps clients and financial advisors achieve their dreams with a unique focus on “F to the sixth power” principles. Additionally, Brett hosts the Circuit of Success podcast and serves on several boards, including the Saint Louis Sports Commission and Southern Illinois University Edwardsville School of Pharmacy. Passionate about making a difference, he and his wife Julie founded Swing Fore Hope, a charity that supports cancer research and provides financial assistance to cancer patients.

    In this episode…

    In the fast-paced business world, how can companies ensure their clients survive and thrive in an ever-evolving landscape? Is there a universal formula to guarantee customer success while fostering company growth?

    Experienced financial advisor Brett Gilliland delves into the ethos that powers his wealth management and life approach. He discusses the unique "F to the sixth power" concept — focusing on faith, family, fitness, firm, fun, and finances, and how these facets foster personal and professional growth. Brett showcases his commitment to helping clients achieve a future greater than their past and how his company culture aligns with these principles to strengthen team cohesion and client associations.

    In this episode of The Customer Wins, Richard Walker interviews Brett Gilliland, Co-founder and CEO of Visionary Wealth Advisors, about integrating personal values into client relationships. Brett shares the philosophy behind Visionary Wealth Advisors' client-focused strategies, the 6F principle and how it guides personal and professional life, his vision for growing his firm with a balanced approach to work and life, and the mission and success stories behind Swing Fore Hope.

    Check out "Achieving a Future Greater Than Your Past" by Brett Gilliland: https://amzn.to/4gkg1fK

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    35 mins

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