• The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing

  • Oct 29 2024
  • Length: 37 mins
  • Podcast

The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing

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  • Summary

  • In today’s episode of The Bliss Business Podcast, we’re diving deep into "The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing." Join Stephen Sakach, Tullio Siragusa, and Ash Maher as they tackle the pervasive issue of purpose washing — when companies use purpose as a mere marketing tool without true commitment.


    🎙️ What We’re Covering:

    + Identifying Purpose Washing: Recognizing companies that say all the right things but fail to back it up with meaningful actions.

    + Red Flags to Watch For: Vague mission statements, lack of measurable goals, and disconnect between stated purpose and actual practices.

    + Positive Examples in Action: Learn how brands like Patagonia and Ben & Jerry’s avoid purpose washing by embedding their values authentically into their operations.

    + Building Genuine Purpose: How companies can integrate purpose into their culture, values, and day-to-day decisions to foster real change.


    If you’re ready to understand how to spot purpose washing and ensure your business remains authentic and value-driven, this episode is a must-listen! 🎧
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