In this episode of The Digital Shift™, Natasha Roberson interviews Jess Green on the foundational topic of branding. Together, they dive deep into what it takes to define your customer avatar and craft a brand voice that resonates with your audience. Jess shares her insights on why targeting the right audience is essential, how to avoid common pitfalls, and how technology like ChatGPT can revolutionize the way you connect with your ideal customer.

This episode is packed with practical advice and actionable steps to help entrepreneurs, network marketers, and business owners create a brand that not only attracts but also converts. If you’ve ever struggled to figure out who you’re talking to or how to communicate your message effectively, this is the episode for you.

“Your brand is not about selling to everyone—it’s about connecting deeply with the right one.”

Who This Episode is For:
Entrepreneurs and business owners who want to refine their branding for better results.

Network marketers and social marketers who struggle with defining their audience.

Creators who want to understand how to craft messaging that converts followers into fans.

Download the Customer Avatar Worksheet linked below. Take 30 minutes to define your ideal customer, focusing on demographics, pain points, and goals. Use the results to refine your content strategy.

www.self-made.biz/perfect-match

Key Topics Covered:

•What Is a Customer Avatar? Understanding its role in branding.

•The Importance of Specificity: Why you can’t target everyone and expect results.

•Common Mistakes: Avoiding the trap of wide-net marketing.

•Messaging that Converts: How to align your voice with your avatar’s needs.

•Tech for Branding: Using tools like ChatGPT to refine your messaging.

•Beyond Products: How to create a brand for attracting business partners.

•Consistency and Review: How often to revisit and update your avatar.

•The Conversion Impact System: Leveraging the Self Made Hub to nurture and scale.

“Ready to refine your brand and attract the right audience? Download our free Customer Avatar Worksheet and start building your brand today. Visit www.self-made.biz/perfect-match. And if you loved this episode, please leave a review to help others find our show!”

“Next week, we’re sitting down with Coach Fryer to discuss the latest trends in social media and how to craft high-converting content in 2024. Don’t miss it!”

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Mastering Customer Retention with Sarah Johnson: Systems for Success and Genuine Connection

In this episode of The Digital Shift™, Jessica Green welcomes Sarah Johnson—aka Simply Sarah J—a top-ranked leader in customer retention at Beyond Slim and a passionate advocate for mental wellness. Sarah shares her proven systems for building lasting customer relationships, creating genuine connections, and maintaining one of the highest retention rates in her company.

Discover how Sarah uses duplicatable processes, strategic follow-ups, and authentic engagement to keep customers coming back. She also delves into the mental wellness component of her business, discussing how balancing physical and emotional well-being strengthens client trust and loyalty. Whether you’re struggling with customer retention or looking to create a community that supports your business goals, this episode is packed with actionable tips you won’t want to miss!

• The importance of customer retention and how it fuels long-term business success.
• Sarah’s duplicatable systems for building customer loyalty and fostering community.
• How to balance automated systems with personal touches for a humanized approach.
• Practical tips for maintaining customer engagement and avoiding common pitfalls.
• Integrating mental wellness into business practices to create authentic connections.
• Tools and strategies for simplifying follow-up and staying organized.

"Ready to build systems for customer retention like Sarah? Try the Self Made Hub for free! Our all-in-one platform offers tools for organizing, tracking, and engaging with customers seamlessly. Visit www.self-made.biz to get started today!"

To learn more about Sarah Johnson:

• Visit Sarah on Instagram: Simply Sarah J
• Visit Sarah on Facebook: Simply Sarah J

Customer retention isn’t just about sales—it’s about building trust, adding value, and creating a community where your clients feel truly supported.

Next week, Jessica dives into Building a Brand that Connects: How to Define Your Customer Avatar. This episode will equip you with the tools and strategies to understand your ideal audience, create a brand that resonates, and retain loyal customers. Don’t miss it!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, hosts Jessica Green and Natasha Roberson unpack the transformative power of social media automation for entrepreneurs. Learn how automating comment replies and DM flows can help you save time, nurture leads, and drive conversions—all while maintaining authenticity. Natasha, the automation guru at Self Made Hub, shares her insights into designing workflows that are both personal and effective, and Jessica offers practical strategies to get started without overwhelm.

Discover how tools like SocialSync™ take the hassle out of follow-ups, allowing you to focus on scaling your business. Whether you’re new to automation or looking to refine your process, this episode provides actionable tips and strategies to help you engage with your audience effortlessly.

• What is social media automation, and how does it help businesses talk to their leads?
• Crafting effective DM flows to nurture leads and convert them into customers.
• Balancing automated responses with personal touches for higher engagement.
• Common mistakes entrepreneurs make with automation and how to avoid them.
• How to use automation to build a digital lead list and stay organized.
• Introducing SocialSync™ by Self Made Hub: The system that connects your social media to seamless automation.

Ready to automate your business and scale smarter? Try Self Made Hub for free and see how SocialSync™ can revolutionize your follow-ups and lead nurturing. Visit https://www.self-made.biz to get started today

Social media automation lets you get your time back while increasing leads and conversations—it’s the perfect marriage of passion and productivity.

Next week, I’m chatting with Sarah Johnson, aka ‘Simply Sarah J,’ about how she’s mastered customer retention to become #1 at Beyond Slim. We’ll dive into her award-winning systems, the genuine connections she builds with clients, and her approach to blending wellness and business success. Don’t miss this inspiring and actionable episode!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire