The E-Myth Revisited
Jan 1 2025
Length: 20 mins
Podcast

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The E-Myth Revisited

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Summary
The E-Myth Revisited** by Michael E. Gerber explores why most small businesses fail, highlighting the vital roles of the entrepreneur, manager, and technician within a company. Gerber introduces the Business Development Process, a methodology designed to build a strong, sustainable business through systems and prototyping, creating a scalable model independent of the founder. The book emphasizes strategic planning, team development, and a rigorous marketing approach as essential elements for lasting success. Additionally, Gerber underscores the importance of long-term vision and building a business that serves a purpose beyond profit.

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